Any online company recognizes the term "the money is in the email list." As a result, they understand the significance of funneling leads to their email lists and marketing them their product or service.
This is where landing pages come into play. You may use landing pages to pique a prospect's curiosity, sell them your service or merchandise, or simply gather their email addresses in return for a free lead magnet. This will later be used for email marketing.
With so many landing page builders available, you'll need to figure out which one is better for you. Today, I'll compare two of the most common landing page builders to see which is better.
We'll equate GetResponse's landing page creator to Instapage's on the following benchmarks in this GetResponse vs Instapage article:
- Templates and architecture
- Split checking and tracking
- Responsiveness of Integrations
- Pricing and usability.
GetResponse
GetResponse is a well-known email marketing service that has carved out a niche for itself in the landing page industry (click here to read detailed review of GetResponse). Let's see if it holds up straight to our standards.
Instapage (is a website that helps you to create a landing)
Instapage is a well-known landing page maker that works on creating better landing pages. It's an immersive website maker that provides some excellent landing pages for no cost. It only has one function: it generates landing pages for online marketers. Let's take a look at how it compares to our function benchmarks.
1. Design and pre-installed templates
1.1. GetResponse
GetResponse has over 500 highly designed and conversion-optimized email models. These pages contain a number of models that will assist you in generating leads. Squeeze pages, optin pages, promo pages, download pages, webinar pages, and more are all examples of GetResponse landing pages.
You may also use istock's over 1000 premium royalty-free stock photos to create your own landing pages.
You can also use GetResponse's drag-and-drop landing page creator to incorporate or delete elements from the default landing page, or generate a new one entirely. This mode helps you to publish your landing page live without having to touch the HTML or coding.
1.2. Instapage
Instapage has been in the landing page market for quite some time. It comes with a range of conversion-optimized landing page models. The drag-and-drop builder in the graphic editor allows for simple customizations.
You can use the URL import feature to import some other landing page you've built in the past or any other application. It also comes with over 100 pre-built models that are ready to use.
2. Split checking and tracking
2.1. GetResponse
GetResponse has excellent split testing capabilities that will help you figure out which iteration of your campaign is the most effective. You may also use it in combination with Google Analytics to map user profiles, referrals, and targets.
For each campaign, GetResponse makes up to five separate split testing samples.
Click Here to Give the give GetResponse a trial.
2.2. Instapage
Instapage comes with a simple analytics platform built in. It offers simple campaign knowledge, but it is not as capable as Google analytics. Serious advertisers will be turned off by this feature.
3. Integration
3.1. GetResponse
GetResponse connects with a variety of web applications to give your lead generation campaigns more strength. It has social media integrations with Facebook, Twitter, and LinkedIn. PayPal integrations are available in GetResponse to assist with monetary transfers on landing pages.
Your landing pages can be built on your Facebook fan pages.
3.2. Instapage
Instapage already provides integrated integrations with a number of online platforms to help you streamline your marketing activities. GetResponse, Madmimi, Salesforce, and other lead generation apps are among them.
4. Responsiveness (is a word used to characterize a person's willingness to do something)
Mobile devices are extremely important in today's world of internet marketing.
When more users conduct their online operations on their mobile devices, it is critical that the landing page be mobile sensitive.
4.1. GetResponse
GetResponse also provides mobile-friendly landing pages.
4.2. Instapage
Instapage's landing page templates are mobile-friendly. This means that you can gather leads and deliver to a buyer whilst he is on his computer.
5. Pricing and usability
5.1. GetResponse
GetResponse has a fantastic user interface that allows you to build the best landing pages in seconds. You can use their WYSIWYG editor to quickly make changes to the landing pages.
In terms of pricing, GetResponse offers a free trial for those who are new to email marketing. Their paying plans start at $15 a month for 1000 customers, which is very competitive as opposed to the costs of other landing page builders. As the number of visitors on your platform expands, you can update your packages.
Click Here to Give the give GetResponse a trial.
5.2. Instapage
Instapage is also simple to use, but its interface options and stock photo integrations are minimal. To make your own breathtaking digital files, you'll need to pay for a premium service like picmonkey or Shutterstock.
The pricing, too, begins at the top end, with a monthly minimum of $29 per month. This is double the price of GetResponse. There is a trial edition available for up to 45 days.
Conclusion
For every tool we tried, GetResponse came out on top with nearly extra features. To summarize,
- GetResponse has better landing page templates and 1000 free stock images, so you won't have to pay for another image editor.
- GetResponse is an email marketing tool in and of itself, whereas Instapage is a landing page builder. Using Instapage will cost you an additional buck in exchange for an additional email marketing service.
- Instapage is also more expensive than GetResponse in terms of cost, not just because of the direct package discrepancies, but also because it is constrained as a full lead generation tool.
-DISCLOSURE - I am affiliated, but not sponsored by any web hosting/builder providers. This means I might make money when you purchase paid services through the links provided and I might be able to offer discounts when available. Not being sponsored allows me to keep my own opinions and provide reviews and tutorials without bias. So, if you enjoyed the content consider using my affiliate links. All of my opinions on this channel are always my own!
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