Ultimate or Definitive guide to email marketing

Email marketing has been here for a long time for a reason. It regularly outperforms all other marketing channels in terms of interacting with prospects, nurturing them, and converting them into buyers. 

This tutorial will help you through the full process of establishing your email marketing funnel so that you could gather leads and produce sales 24 hours a day, seven days a week.

What Exactly Is Email Marketing? 

Email marketing is a powerful digital marketing approach that involves emailing your prospects and consumers. Marketing emails that are effective transform leads into consumers and one-time purchases into devoted, adoring fans.

This tutorial is intended for people who are prepared to dedicate to email marketing. If you're still not convinced, check out our tutorial on why you need to establish an email list RIGHT NOW! 

With the help of this complete guide, we hope you'll be able to:

• How to Create an Email List of Targeted Consumers 
• How to Personalize Your Emails for Maximum Open and Click-Through Rates (CTR). 
• Ways to automate the process of nurturing leads and converting them into clients. 

Does that make sense? 

So let's go into a very in-depth tutorial about email marketing on the internet.

We've answered the most essential question, what is email marketing, but we've not discussed why email marketing is so crucial to your organization. Let's have a look at it right now. 

Despite the rise of social media and unwanted spam email (which, by the way, is never a smart marketing plan), email continues to become the most efficient approach to nurture leads and increase client loyalty.

What is the Importance of Email Marketing ?

There are several reasons why email marketing Sould have been one of your top objectives, and here are the top three: 

1. Email is the most used mode of communication. Did you know that at least 99 percent of people check their email every day? That cannot be stated of any other chanel of communication.

2. You are the sole owner of your list. Your account (together with all of your followers and postings) on any social networking site may be suspended or destroyed at any time, for any reason, and without warning. Your email list, on the other hand, is yours. Nobody has the authority to take those leads away from you. 

3. Simply put, email converts greater. People who purchase things advertised via email spend 138 percent more than people who does not get email offers.

The fact is that, email marketing has a return on investment (ROI) of 4400%. It's enormous! If you thought that social media converts better, rethink it: the standard overall order value for an email is at least thrice that of social media.

Clearly put, email is the most effective technique to generate sales online. 

Email Marketing: A Step-by-Step Guide

Are you unsure where to begin with email marketing? Although email marketing is composed of multiple moving parts, it does not have to be difficult. This is how it works...

1. Begin with your list: You can't possibly send out email marketing campaigns if you don't have anyone to send them to. Another thing to keep in mind is that email marketing will not work unless you have the correct people on your mailing list. 

To develop your email list with your target audience, you'll need to gather leads. There is no better tool for this than OptinMonster:

OptinMonster is the most popular lead generation service provider in the world. With no technical skills necessary, we enable businesses to develop attractive opt-in campaigns in minutes. 

Then, using our sophisticated targeting techniques, you can show these messages to the appropriate individuals at the appropriate moment in their buying cycle.

As a consequence, you'll be able to significantly boost the number of quality leads on your list while also seeing a significant boost in your company's earnings. OptinMonster also works with more than 30 of the most major email service providers. 

Today, add more quality leads to your list! 

This brings us to the next phase...

2. Use an Email Service Provider (ESP): An ESP allows you to categorize your target audience, manage your list, and send email campaigns to your subscribers. You may also keep track of the outcomes in order to make improvements to future campaigns. 

A decent ESP should be able to link to your other promotional tool, allowing you to run all of it on automatically as your lead list grows.

There are several email service providers to pick from, but we remove the uncertainty out of it and make it simple to decide of the ideal one for you and your objectives. We'll include our best ESPs for you to chose from later on in this guide.

Following those two phases, it's just a question of fine-tuning your lists and messaging to ensure that you're reaching out and engaging with your target audience. You'll also be able to automate your email service, which will make things a lot easier for you. 

Are you ready to dive right in? Let's get started! 

Expanding Your Email Database

When most individuals want to establish an email list, they simply place an optin form on their website and wait for people to sign up. Unfortunately, this method seldom yields positive results. 

You need to draw individuals to your email list by making an appealing offer. You'll be needing a lead magnet.

What is a Lead Magnet, and how does it work? 

A lead magnet (also known as an optin bribe) is a valuable item that you give away for free in return for an email address. Which doesn't have to be expensive to generate; most lead magnets are digital assets such as PDFs, MP3 audio files, or movies that you may make for little or no money.

It may be whatever you wish as long as it adds value to your visitors at no cost. 

The following are some examples of common lead magnets: 

• electronic books (ebooks) 
• a list of resources or a cheat sheet 
• Case studies or white papers 
• A webcast 
• Trials or samples are provided for free. 
• A no-obligation quotation or consultation 
• Quizzes or a self-evaluation 
• a discount 

The options are limitless!

What Makes a Lead Magnet Effective? 

You obviously know that a lead magnet must offer free value. However, if you really want your lead magnet to be very successful, you need consider the following five criteria: 

1. Easily consumable: Lead magnets are only useful if people utilize them, so delivering a 300-page manifesto won't help you acquire momentum.

2. Useful: Lead magnets should give an actionable tool, skill set, or piece of knowledge that your target audience can put to use. 

3. Makes a discernible difference: When products and services perform effectively, people continue to buy them. If your lead magnet is as useful as your products and services, it will be successful.

Being able to design a great signup form now that you know what a main magnet is, and how crucial it is to your success, will boost your business.

How to Develop a Converting Optin Form 

The goal of an optin form is to communicate the value of your lead magnet so that website visitors will be engage to sign up to your email newsletters in return for receiving the lead magnet. 

The following elements must be present in order to generate a successful optin form:

1. Attractive title: Ensure that lead magnet's main value is stated clearly in the headline. 

2. Clear, concise, and straightforward description: Is your summary brief, clear, and to-the-point? Use bullet points to assist the reader's eye scan what they'll be getting rapidly.

3. Attractive visuals: If possible, include a photograph of the lead magnet (like a mockup of your eBook). Conversions can also be boosted by including a photo of a person gazing at the optin form. We've compiled a comprehensive collection of visual content production tools to assist you in creating stunning graphics.

4. Use a simple form: Only ask for a first name and an email address. You'll kill your conversions if you ask for far too much information too early. 

5. Eye-catching subscribe button: Ensure your subscribe button has a different colour to make it stand out on the page. Also, utilize non-generic email copy that entices recipients to click (“Send me the 7 steps!“).

Check out our checklist for designing the best optin form for even more advice on producing a high-converting optin form. 

After you've finished creating your optin form, you'll need to put it on your website. There are 14 places where your optin form will convert well: 

• Page with a splash 
• Greetings gate 
• Bar that floats 
• The header of your website 
• Page dedicated to the archives of the blog 
• Throughout your blog posts 
• Your right-hand sidebar 
• In a lightbox popup which is timed
• Scrolling in a box 
• The footer is quite well. 
• The "About" section 
• The Pages of information 
• On a specific sign-up page 
• In a popup with exit-intent, 

If you want to attract as many subscribers as feasible, one of these is a must. That's where the exit-intent® popup appears. 

Exit-intent® popups appear at the exact time a user is going to depart your website. This popup does not disrupt the user's reading experience and appears only when the user is about to leave. Because they've most likely read your material and found your site useful, now is the best moment to ask them to subscribe.

Exit popups perform really effectively, and our consumers normally notice large gains when they use them. With exit intent, Neil Strauss, for example, was able to improve conversions by 125 percent! 

Selecting an Email Marketing Company 

You must first obtain their permission before sending an email to them. You gained that permission if you started with an optin, so congratulations! This is why opt-in email marketing is so effective. If you didn't opt in, proceed with care. 

While purchasing email lists may appear to be a quick fix, it isn't. It's also something we don't advocate.

We also don't advocate importing emails from business cards you gathered at conferences. Your emails constitute spam unless you have their express agreement to send them your email newsletters. And it wouldn't help your business in the first place.

Individuals who might not sign up for your email list explicitly aren't likely to purchase from you. It would be a terrible waste of time and money to send them anything. 

To get started the proper way, you'll need 1) an optin form and 2) an email marketing solution.

Without hiring a developer, OptinMonster allows you to construct smarter optin forms and A/B test them. This, among other factors, makes OptinMonster one of the top WordPress plugins for lead generation. You can easily and efficiently develop dynamic, tailored, and customized opt-in forms that you can integrate anywhere else on your site.

You may even make them display at precise times to certain persons exploring your site to boost conversions. In the next part, we'll go through how to construct high-converting optin forms in greater detail. 

Here are a couple of the best email services that we suggest for sending emails: 

Constant Contact

Constant Contact is one of the world's most popular email marketing services provider. With templates and drag-and-drop editing capabilities, you can maintain your subscribers and build successful email designs. You can also use Constant Contact Lists + OptinMonster to send automatic emails to new subscribers and track their success.

ConstantContact is available for a free 60-day trial. After that, monthly plans start at $20. 

WPBeginner has a rating of The greatest email marketing service is ConstantContact. If you're just getting started with Constant Contact, you might find the following information helpful: How to Make a WordPress Constant Contact Popup 

You'll find all you need to expand your Constant Contact email list in that site. 

Sendinblue

Sendinblue is a full email marketing platform for organizations that also includes SMS marketing. And it's all contained within a simple marketing platform with drag-and-drop capabilities for creating extremely engaging emails, automating workflows, and segmenting consumers.

With Sendinblue's branding, you may send up to 300 emails every day for free. Paid options start at $25 per month, with SMS available for an extra fee dependent on your messaging needs. 

Do you want to boost the effectiveness of your email marketing campaign? Check out this article on how to use popups on your website to gather phone numbers. 

Drip

Drip is an email marketing automation solution that lets customers design complicated automation processes and conditional statements. Drip is as easy or as sophisticated as you want it to be, with well-put together campaigns, workflows, and triggers. Utilizing Drip + OptinMonster, creating lists and nurturing leads is much simpler.

Basic subscriptions start at $49 per month for up to 2,500 subscribers and Pro plans start at $99 per month for up to 5,000 subscribers, both with a 14-day trial period. Users with more than 5,000 subscribers must get a quote. 

AWeber 

ConvertKit is a good choice if you are just getting started but know you will need sophisticated functionality in the future, such as complicated autoresponders (which you can simply create with ConvertKit Tags and OptinMonster). It's similar to a CRM application, but without the hefty price tag. 

ConvertKit caters to professional bloggers, authors, and presenters. 

Pricing begins at $29 per month for up to 1,000 members and gradually increases from there. 

Some consumers have inquired about the distinction between OptinMonster and ConvertKit, as well as why they require both. Read this article to learn more about OptinMonster vs. ConvertKit and which is ideal for growing your list. 

Mailchimp 

Mailchimp is a well-known email marketing platform. It is ideal for those who are just getting started because it is simple to set up and has an easy-to-use user interface. Using Mailchimp Groups and OptinMonster, you can indeed introduce additional subscribers to specified categories.

Mailchimp offers a free plan with a limit of 2,000 subscribers. However, if you wish to use autoresponders or other advanced features, you must upgrade to a premium subscription. Paid plans begin at $10 per month and can reach $30 for 2,500 subscribers. The longer your list, the more you'll have to spend. 

MailerLite

MailerLite makes it possible to create responsive emails and autoresponders with integrated A/B testing. You may also send emails to select subscribers. 

You may start for free with a list of up to 1,000 subscribers. 

Aside from the companies mentioned above, you may also check at ActiveCampaign or HubSpot, which are full-fledged marketing tool suites.

You're ready to start developing your email list and earning sales once you've set up your optin form and email marketing solution. 

How does Segmentation allows you to Customize your Email Marketing 

The majority of marketing professionals would advise you to start building an email list. What they don't tell you is that without proper segmentation, your email list will be less successful. 

What is the segmentation of email list ?

Email list segmentation is the practice of categorizing your subscribers into sub-groups based on specified criteria in order to send them more tailored and relevant emails. 

Rather than sending every email to your whole email list, segmentation enables you to send specific emails solely to subscribers you believe would be most interested in that material, resulting in increased conversions.

Why Should You Segment Your List? 

Breaking your email list into segment has been shown to raise email open rates, click-through rates, and unsubscribe rates. As a result, clever marketers employ segmentation to significantly boost the performance of their email marketing.

After you've "tagged" your subscribers, you'll be capable of sending incredibly strong autoresponders, which are a series of emails that are sent out automatically depending on particular criteria and may be used to nurture leads and create sales. In the section on automation, we'll go through autoresponders in further detail.

Segments make it a lot easier to determine what subject lines and content to write in order to persuade your subscribers to open and interact with your email marketing. 

The purpose of focus groups must be to discover how the user ended up on your email list in the first place. 

Did they make a purchase? Do you want to go to a certain page? Do you want to download a certain lead magnet?

There are several methods to divide your list into pieces. Here are some ideas to get you started: 

• Your new subscribers: Send a welcome email or a welcoming series to new subscribers. 

• Their Preferences: Subscribers who are interested in receiving updates about your blog postings have a preference over those who simply want sale notifications. 

• Your subscribers interest: Those you like urban music vs. those who enjoy country music.

• Segment Subscribers according to where they reside: For people in a specific region to be notified about your local event. 

• Increase your open rate by offering a unique offer to your most involved subscribers. 

• Inactive subscribers: Subscribers who have not yet participated in a while should be reminded of the next action you would like them to take. 

• Lead magnet: Send tailored emails depending on the subject of the lead magnet for which they opted-in.

• Shopping Cart Abandonment: Subscribers who still have products in their basket should be reminded that they've not checked out, encouraging them to finish their purchase. 

Contact forms are a simple method to gather information from your leads, which can subsequently be utilized to produce more focused marketing. Uncover out how to create your email marketing really sparkle with our recommendation for the best form plugin (WordPress)! 

Improving the Open Rates of Your Emails

This component is crucial because no matter how hard you try to create and categorize your email list, none of it will be worthwhile until your emails are actually opened. 

There are a number of elements that influence whether or not your emails get read. Let's take a look at each one separately. 

1. Don't Use Spam Filters

The most evident issue is when your email is forwarded to the spam folder of the recipient. You're off to a fantastic start because you already have authorization to send emails and have chosen one of our suggested email marketing providers. 

To avoid your emails ending up in spam folders, follow these guidelines:

• Make sure that all of your recipients have agreed to receive your emails. I'm serious. This point cannot be overstated. 

• Use a suitable IP address to send your email campaign. That is an IP address that has never been used before by those who have sent spam. 

• Send emails from domains that have been validated. 

• Make your email template code as simple as possible.

• To customise the "To:" field in your email campaign, use fusion tags. 

• Ask subscribers to whitelist your emails and include you in their address book. 

• Use "salesy" language sparingly (words like "purchase," "clearance," "discount," and "cash" are spam triggers). 

• Don't use false subject lines to "bait and switch." 

• Add your address.

• Include a simple option for subscribers to unsubscribe from your emails. 

Before you choose a professional email marketing agency, almost all of this is taken care of for you. 

2. Keep Your List Fresh by Removing Inactive Subscribers 

It's critical to send emails to your subscribers on a regular basis to keep your list from becoming stale. Even yet, email subscribers get stale with time.

Some customers may very well have changed email addresses, or they might just just no longer be interested in the product. 

It's a good idea to delete inactive members from your list on a regular basis to maintain it fresh and full of interested members. Anyone who has not opened or clicked on an email in the last six months or more is considered an inactive subscriber.

However, before you delete them, send one more email campaign to try to re-engage your dormant subscribers. Carol Tice, for example, sends a last-ditch attempt email to her dormant subscribers with the subject line "Do I annoy you?" and a question about whether they still would like to be subscribed. Only a few people react, while the others are eliminated.

Following up with your subscribers every now and then to see if they'd want to change their information or preferences is another approach to keep your list current. They'll be reminded that they have power over how they interact with you this manner. 

3. Get Your Timing Right

Because the time and day you distribute your emails may have a big impact on whether or not your subscribers open them and how much money you make, consider carefully about when and how you send them out. 

Perhaps you won't be able to pinpoint the ideal time right away, but you can do some A/B testing to discover which timings work best and use them in future ads.

However, you could be asking whether anybody else has performed any tests something you might benefit from. Yes, indeed! 

Getresponse is a great tool cause it allows anyone according to the quantity of message sent to visualize the: to see the open rate, the Clickthrough rate and the Click to open rate

It also allows you to see what day to the week converts better: 

Consider a day in the life of your target audience when it comes to email send time. In the morning, midday, and evening, what do they do? What does their typical workday entail? What time do they get up in the morning? What time do they get up in the morning? 

Every one of these concerns will assist you in determining the most appropriate time to send your emails. 

4. Make a Statement with Your Subject Line

Your subject lines are crucial when it comes to mail open and click rates. It's your duty to make your subject lines pop. 

Here are some pointers on how to write catchy subject lines: 

Inspire interest, but don't overthink it. You want to pique their interest enough for them to open and click, but not so mysterious that the subscriber has no idea what you're saying about.

Include figures. The eye is drawn to numbers for some reason. 

Use a warm, conversational tone in your writing. 

Speak in the same language and tone as your subscribers, particularly when they're discussing with their pals. 

We've prepared a whole piece about the greatest converting email subject lines if you need some inspiration. 

5. Address your letter to only one person.

It's reasonable to consider the thousands of individuals who will receive your message while you create your subject line and message content. 

It's significantly more successful, though, to write as though you're speaking to a single person, with an unique subject line and message.

To write in this manner, you must have a thorough understanding of your buyer persona. You must comprehend their issues, desires, values, likes, and dislikes. 

Send an email requesting for a brief five-minute discussion if you're experiencing problems with this. You might ask questions throughout the conversation to better understand your subscribers' requirements and how they think.

Spending a day or two engaging with your subscribers would be worth it in the end, as it will assist you in a variety of ways, including not just with your content, but also with the creation and improvement of your products and services. 

6. Write as though you're writing to a friend

Place your professional hat on the shelf and write like a buddy when sending emails. This is the only approach to truly entice your subscribers to view and engage on your emails. 

For instance, a corporate term like "We're giving our consumers a discount!" comes out as stuffy and distant. 

“You've got to check out this deal...” may be a more pleasant approach.

This makes the email feel a lot more personal, and it's less likely that your receivers would just trash it and go on. 

Keep in mind that in this information era, everyone is seeking for an excuse to disregard your communications. They aren't seeking an excuse to read them. You'll have a greater chance of having that email opened if you appealing to them on a personal level.

7. Create outstanding content on a consistent basis. 

You could believe that once a subscriber opens your email, you've won the war. The subject of your email, on the other hand, has a significant impact on your open rate. 

The reason for this is because if your subscribers enjoy your material, they are more likely to read your emails in the future. They could even start looking forward to your communications.

If a subscriber is dissatisfied with what they received in your email, they are unlikely to open it again, and they might even even unsubscribe. 

So, how can you ensure your email content is pleasing to your subscribers? Make it fantastic, that's all there is to it. 

Link to really useful materials such as a free eBook, a lengthy blog article, or a webinar.

The idea is to ensure you're not just sending emails for the sake of sending emails. Every moment you send an email to your list, you must provide something of genuine value. The more valuable each email you send, the more devoted your subscribers will become and the greater your open rates will be. 

8. Use a Sense of Humor

Humor has a way of instantly establishing a deep bond with individuals. It's unique, personable, and engaging, and it lingers in people's minds. 

But what if you're not particularly amusing? It's not always easy to be smart or witty, and trying to do it within the confines of an email subject line is much more difficult. That can be really difficult.

Luckily, you don't need to be a stand-up comedian to send a funny email. It's more crucial to get to know your audience and how they'll react. It will be much simpler to pull off a joke or make a tongue-in-cheek remark if you are familiar with their likes and dislikes. 

Here's an example of a humorous email that's sent out subscribers who haven't logged in in a while.

Hello there, [first name], I attempted to contact you about [value proposition] but received no response. Please let me know if: 

You're perfectly set, and I shouldn't disturb you any more. 

You're intrigued, but haven't said it yet. 

In three months, I'll contact you again. 

I need to contact the SWAt since you're being chased by a lot of brides.

You may also include hilarious animated GIFs or a hilarious video in your emails. To add comedy and character to your emails, you do not even have to be a comic; all you need to do is think out of the box. 

9. Mobile-Friendly optimized Design

Based on your key audience, offer, and email type, mobile email accounts for 67 percent of all email opens. You can't afford to neglect your mobile consumers; you have to make an effort to reach out to them. 

Make sure your email is mobile-friendly and includes material that can be readily loaded. Take into account the fact that mobile screens are smaller, thus extensive subject lines may be chopped off.

Here are several additional mobile-friendly suggestions: 

• Maintain a single-column layout with a width of less than 600 pixels. 

• Make the font bigger. On a mobile device, small letters are difficult to read. 

• Don't take it for granted that photos are being shown (Android turns images off by default). Check to see whether it still looks okay without them. 

• Reduce the size of your photographs to speed up the loading process.

• Use a huge call-to-action button on your website. With a thumb, it's simpler to tap larger buttons. 

• Place no more than two links adjacent to or on top of each other. That manner, the user won't accidentally tap the wrong one. 

All of these marketing strategies may enable any campaign increase open rates, but don't give up if you're not seeing results right away.

Because email marketing is both an art and a science, provide yourself some leeway to try new things and see what works best for your company and your subscribers. 

Check out our tips for creating better emails if you need more help raising your email open rates. 

Using Autoresponders to Automate Your Email Marketing

You've made it to the fifth and last section of this comprehensive guide! You've gone a long way, haven't you?

Since you've been going along from the start, you've managed to develop your email list to massive proportions, segment your list so that your emails are extremely relevant to each individual subscriber, and send really effective emails with a high open rate. You're now ready to automate the process and convert your campaigns into cash cows!

The autoresponder series is undoubtedly the most effective sales technique available to an internet marketer. It assists you in successfully engaging your email list, developing relationships, and converting leads into purchases. 

The great thing is that after you've established it, your work is completed, allowing you to concentrate on the more vital areas of your organization. 

What exactly is an autoresponder?

An autoresponder is a series of emails that would be sent automatically to a part of your email list in response to a specified action, such as joining your list, engaging in specified browsing activity, abandoning carts, downloading a PDF, or purchasing a product.

The information of an email autoresponder series is generated ahead of time and scheduled to deliver at the proper time using your email marketing service. 

For two key reasons, any internet business should have an autoresponder series: 

1. They nurture your leads by offering relevant knowledge and information and teaching them how to make better decisions via an automated onboarding process.

2. They help you convert prospects into customers by assisting you in establishing "know, like, and trust" before asking for the sale. Well you can deliver your pitch at the most opportune time, without being unduly "salesy" or aggressive. 

So, how would you make an autoresponder series that works? There are four fundamental stages to follow: 

Step one: Pick a good purpose for your autoresponder in step one.

There are a variety of objectives you may set for your autoresponder, but these are the four most frequent. Before you start creating your autoresponder series, decide on one (or a mix of) of the goals listed below. 

Send a "welcome" sequence to new subscribers. This is the statement you give to folks when they sign up for your email list. It may include a link to your lead magnet for quick download, a thank you for signing up, or a suggestion to read your most popular blog entries. A welcome email series is essential for any email list: don't lose out on this opportunity to "woo" your new subscribers and transform them into devoted followers.

Learn how to build a welcome email series from beginning to end at OptinMonster University's How to Develop a Welcome Email Series that Sells! 

It may be used as a lead magnet or a free mini-course. You can also utilize an autoresponder to attract new members to your email list by using it as a lead magnet.

This is sometimes done in the form of a free “mini-course” or “challenge,” which pledges to send a bunch of emails over many days or weeks including lessons (or other relevant material). A mini-course or challenge like this has a good return on investment, making it a very powerful lead magnet.

Are you searching for the finest WordPress LMS plugin to administer your course without ripping your hair out? 

On autopilot, make sales. Information marketers commonly utilize email autoresponder sequences to create sales funnels, but software firms, eCommerce enterprises, and service providers can also utilize this method.

For instance, to sell your information items, it may include a series of instructive films, a sales video, and follow-ups. Alternatively, you might send a series of free instructive emails to your subscribers before inviting them to a live or recorded webinar where you make an offer. Your sales sequence for an online business might contain promotional offers for things your subscriber has recently viewed on your site.

Encourage up-sells and cross-sells. You may even use an autoresponder sequence to obtain repeat consumers after they make a purchase. You may be able to give an upsell or cross-sell depending on the things you sell. When someone buys a digital camera, for example, you may offer to upgrade their purchase with a lens, a tripod, and other components before it comes.

Alternatively, if you sell things that customers buy regularly (such as food or disposable products like diapers), you may send them offers for new goods automatically when you understand they're going to place another order. 

Step two: Make a detailed plan for the whole email sequence.

You may create an outline for your sequence in this phase. However, you must first determine how lengthy you wish your sequence to be. How long do you think it will take? How many emails have you received? 

When it comes to the number of emails you should have in your email sequence, there is no uniform rule. Your sequence should be just lengthy enough to assist you in achieving your objectives, no more and no less. As a result, the length of your email should be defined by its purpose, segmentation, subscriber preferences, and so on. 

The next step is to determine how far apart every email will be sent. 

It's ok to send instructional emails every two days, even three to four emails in a single day if you're running a big offer that's about to end. It is fully dependent on the sequence's purpose (which is why you chose that in Step 1). 

You need to strike a great balance amongst your "value" and "offer" (sales) emails.

It really doesn't matter how many emails you send as long as you deliver more value emails than sales emails. This keeps your list from being overworked. 

To make things easier, use the 80/20 rule: 80 percent of your emails should provide value, while only 20% should be about generating a sale.

Then, from beginning to end, compose an outline of your sequence, detailing what topic(s) each email will address and the call-to-action for each email. Your call-to-action might be as simple as clicking a link, sharing your blog post on social media, responding to an email, or purchasing your product. 

Here's an example of an information product launch sequence:

Email 1: Thank you message, to thank you new subscriber and introduce yourself. 

Email 2: Describe why the topic/problem is important. This aids in the development of demand for your goods. 

Email 3: Describe what you need to do to remedy the problem/achieve a specific objective. As a result, you gain reputation and begin assisting others ahead of time.

Email 4: Describe how to deal with the problem in further detail. Move on to the sale and say that you'll be releasing a new product/program in a few days. 

Email 5: Put your product on the market. Inform your mailing list that your product is now available for purchase and will be available in the next days. You will then close your cart and it will no longer be possible.

Email 6: Encourage your subscribers about your services and offers. Share with them how many people have already purchased it, what other people are saying about it, and how many seats are still available. 

Email 7: First email, last day before shutting. Tell your subscribers that there are just 24 hours left till your product is no longer accessible. Remind them of what they'll learn in your program and the rewards they'll receive.

Email 8: Second email on the last day before the deadline. Increase the sense of scarcity and the fact that there are just a few hours remaining. Your goods will no longer be accessible after that. 

Email 9: Two hours before the end of the day. This is where you go all-in on scarcity and concentrate on the changes people desire to see in their life. How badly do they want to resolve their issues their objectives?

Email 10: Your cart has been closed. Send users an email informing them that the offer is no longer available. Provide statistics on how many individuals applied to your program. Thank you all for your support. 

Step 3: Create a Converting Autoresponder Series 

The hardest part of this task could be writing the actual emails for your autoresponder series. You can even hire a professional copywriter to help you.

However, if you insist on learning how to do everything yourself, bear the following in mind:

First and first, concentrate on the reader. Your emails should always be written to meet the demands of your readers, not your own. Don't just talk about your products and how fantastic they are; provide solutions to their concerns. Ask yourself, "What are my subscribers' top pain points?" In this email, how can I fix their present problem? 

Make personalisation a priority. Customizing the content of your emails will make it far more relevant and useful to your recipients. Customization entails more than just including your subscriber's first name in the message. You must personalize the email's content to meet their requirements.

For example, an online shop can use an email with the subject line like "How to develop backlinks to your eCommerce business" far more beneficial than one with the generic subject line "How to generate backlinks." 

Make excellent topic lines. According to David Ogilvy, you should spend 80 cents of your dollar on crafting headlines. The subject line of an email is just as crucial.

You won't open it if it doesn't grab your attention. As a result, devote the majority of your efforts on drafting and refining your subject line. A strong email subject line piques your interest in the email's topic. It's also personalized and tailored to the recipient's needs. 

Step 4: Keep an eye on things and make improvements (Monitoring and Improvement).

Despite the fact that it is generally hands-off, an email autoresponder series is not really something you must set up one day and then forget about the next. Check the effectiveness of your emails to uncover areas where they might be improved for the greatest outcomes. Then, in order to achieve such improvements, A/B test certain adjustments.

When you're analyzing your autoresponder campaigns, keep the following in mind: 

• Open rates. Consider the following if your open rates aren't where you would like them to be: Is this autoresponder appropriate for your mailing list? Is the quality of your subject lines as high as it can be? Are you sending out emails at the most opportune times?

• Rates of click-through. Are your subscribers actually taking any action you want them to do once they've viewed your email? If you believe your click-through rate is poor, it's possible that your body copy isn't as successful as it could be. Take into account the following: Is your email's copy related to the subject line? In your email, did you provide actual value to your subscribers? Is your call to action crystal clear? Is it simple to locate the link? 

• Rate of unsubscribe. Unsubscribes will always happen, regardless of what you do, and that's typically ok because those folks wouldn't have purchased from you anyway. A high unsubscribe rate, on the other hand, may signal that you are wasting potential consumers.

• Check your following. Why will individuals subscribe to your mailing list in the first place, and are you keeping your word? Is your autoresponder's content extremely relevant to the segment to whom it's being sent? Is it possible that you're sending just too many sales emails and not enough value emails? 

You can now convert each of your email marketing campaigns into a sales machine by automating and targeting them.

Final Thoughts 

We hope that this article has taught you how to design a successful email marketing campaign. 

We go through the following topics in depth in this guide: 

• What is the importance of Email Marketing
• Where to Begin from? 
• Who to Expand one's Email Database 
• Selecting an Email Marketing Company 
• How to best segment your Email List 
• How to Improve the Opening and Click Rates of Your Emails 
• How to automate your Autoresponders 

Frequently Asked Email Marketing Questions 

These are some of the most often asked email marketing questions. Some of this information has already been discussed in this post, but it is provided here for those of us who need a fast reference. 

Keep checking back since this FAQ will undoubtedly be updated. 

How can I create an email marketing strategy?

This article is a fantastic resource for developing an email marketing plan, and we recommend that you use it! We also have an excellent article on how to conduct an effective email marketing strategy that you should read. Here's what you'll discover: 

• Establish a target for your email campaign. 

• Make a list of the different sorts of emails you'll send.

• Select your targeted audience. 

• Choose the appropriate technology. 

• Make optins that stand out. 

• Emails and follow-ups should be planned ahead of time. 

• Create the ideal topic line. 

• Create an email marketing copy. 

• Make your email seem good. 

• Your email marketing should be tested and tracked. 

How frequently must I send out marketing emails?

When it comes to how often to send marketing emails, there are no hard and fast rules, therefore we suggest contacting your subscribers how often as they want to hear from you (by asking them). You may also conduct A/B testing to see which frequency performs best.

New subscribers, in general, should be contacted more frequently because they are still trying to get to know you. But, other from that, simply send emails according to the timetable you've defined. 

When is the best time to send marketing emails?

Another variable that varies greatly depending on your list is timing. Our recommendation is to play around with it and find what works best for your subscribers. You may use Google Analytics to determine when your subscribers are most active and then send your emails at that period. 

What email metrics should I pay attention to? 

The following are the top three email marketing KPIs to keep an eye on:

• The ability to provide. The number of emails that reached  the inbox of the intended recipient is known as your deliverability rate. 

• Rate of openness. The open rate indicates how many people opened your email. 

• CTR (Click-Through-Rate) is a measure of how many The percentage of subscribers that clicked a link in your email is known as the click-through rate. 

What is the distinction between a single opt-in and a double opt-in?

When a visitor clicks "subscribe," they are automatically added to your mailing list. 

Double opt-in implies users must confirm their subscription by clicking a link in a delivery address or other transactional email delivered to the email address they gave after clicking "subscribe." 

Is it a good idea for me to send out email newsletters? 

Certainly! More than 83 percent of B2B marketers use email newsletters as part of their content marketing strategy. Email marketing is a low-cost way for businesses to engage with their consumers, and email newsletters are a vital component of any email marketing plan.