"Convert clicks into clients."
Leadpages, a landing page creator, makes this pledge. Does it, though, live up to the hype?
The issue will be answered in this post.
Leadpages builds landing pages and popups to assist you in collecting email addresses. In other words, if you're having difficulty creating an email list, Leadpages is a product you can look at. How does the tool make it easy for you to follow eligible leads? The approach starts with a single word: models.
Leadpages provides you with access to over 150 highly crafted models. Choose one of these and you won't have to create a landing page from scratch. These models, by the way, cover a wide range of sectors, including:
- Real estate companies or realtors
- Traveling agencies
- Photographing
- Physical fitness
- online business
There are also models designed for a variety of campaign forms. Among them are:
- Opt-in for Ebook Lead Capture
- Thank you for subscribing pages
- The webinar
- Newsletter
If none of the traditional models fit the marketing needs, you can still pick from the 130+ drag-and-drop templates. In addition to free templates, Leadpages provides access to over 300 paid templates. These will incur extra charges in addition to what you are currently charged for the operation.
Leadpages, like most “builder” tools on the market these days, has a user interface that is built to make it easier to assemble and configure the ultimate landing page. In addition, the software supports split-testing. This would give you an even greater chance of rising conversions. Finally, Leadpages provides a flexible user interface. That is, it will look amazing on every computer, including a desktop, laptop, and smartphone.
What is it possible to do with Leadpages
1. Facebook Integration
Leadpages fits well for Facebook. For instance, the app includes a Facebook ad maker. It will use material from your landing page to build a message that will appeal to your target audience. Furthermore, Leadpages includes targeting resources to help you find the right audience.
You won't lose money by exposing the advertising to users who aren't interested. Finally, the software allows for automatic pixel positioning. You won't have to worry about putting Facebook coding on your landing page.
2. WordPress and Leadpages integration
Leadpages has a WordPress plugin as well. You will then be able to customize your landing pages and popups from the admin console.
You may, for example, use the plugin to designate one of your landing pages as a normal WordPress blog. It will also have its own exclusive URL. The plugin can also be used to render a landing page your home page. You may also decide if the popup is exit intent or on a time delay from inside the WordPress back end.
Leadpages Review: Additional Integrations
Leadpages interacts with a number of other tools in addition to Facebook. Zapier is probably the most critical of these instruments. What is the significance of Zapier? Since it is a tool designed to connect various applications. Zapier now supports integrations between over 1,000 applications. To put it another way, once you've integrated with Zapier, you've pretty much integrated with everything.
Aside from that, Leadpages integrates with a number of other common resources, such as:
- Stripe
- Aweber is a web-based marketing service.
- Calendar
- GetResponse is an abbreviation for GetResponse
- AdWords by Google
- Google Analytics is a web analytics service.
- Hubspot is a marketing software company.
- LinkedIn is a professional networking site.
- Mailchimp is a service that allows you to send emails
- Marketer
- PayPal is a money processing program.
- Salesforce is a corporation that offers customer support
- Shopify is a tool that helps you to sell
- Twitter is a social media website.
3. Create a Checkout
If you have an ecommerce account, you'll be delighted to hear that Leadpages helps you to have a checkout on every landing page. And cooler, you can have a checkout button in a popup. That's a fantastic thing to have if you have a hot product in a niche market and feel your leads would be involved in making a purchase right away.
4. Possibility of creation of The Most Effective and highly converting Template
Leadpages has a pretty cool feature that allows you to filter landing page templates by conversion rate. This way, you will choose a prototype that has a proven track record of effectiveness.
Remember that the tool has over 43,000 users. That means there's a lot of data to work with. Furthermore, the company has been in service for many years. It was founded in 2012. As a result, you should be assured that the platform's mathematical analysis is right. Leadpages, on the other hand, would not provide you with raw conversion data for each design.
If you want to know the real conversion rate, how long people have been using the template, or the standard deviation, you're out of luck. Bear in mind that users can personalize their landing pages. They have their own copy as well as photos. These elements can have a greater impact on conversion rates than the architecture.
5. Premium Templates
As previously said, Leadpages provides premium templates for purchasing. Unfortunately, you would most likely need to pay the extra money when you sign up for the program. Why is this so? Since the basic templates seem to be too familiar. With 43,000 users, it's fair to believe you've seen Leadpages' regular landing pages somewhere.
Your clients have done the same. So, if you want the brand to stand out from the crowd, you'll need to use a blueprint that no one else is using. That will cost you some money. Furthermore, the high-end templates have a better overall style.
Click Here to know more about LeadPages
6. The availability two type of editors
The standard editor and the drag-and-drop editor are both available with Leadpages. Until 2016, the basic editor was the only editor available on the website. Leadpages launched the drag-and-drop editor at the point. The majority of the models are customized using the regular editor. It's simple to use, but it's limited in terms of versatility.
Widgets, for example, cannot be moved. Furthermore, you are not permitted to incorporate elements (but you can hide them).
So, if you try to use a blueprint as a starting point and radically change it, you actually won't be able to do so with the regular editor. The default editor also finds it impossible to match your own branding to the landing page. That is obviously a significant limitation. Here are few examples of what you can do with the basic editor:
- Modify the document font and verbiage.
- Change the colors of the elements
- Replace pictures
- Video embedding
- Adjust the background picture.
- Incorporate a connection
The drag-and-drop editor, on the other hand, has greater usability. Unfortunately, it is a little clumsy. To begin, you must get the target of your "fall" just right. Otherwise, the element would land in the incorrect spot.
Unfortunately, the Leadpages UI makes it possible to forget the correct location. Also, depending on where you put elements, their size will change. To make matters worse, you can't adjust the scale of the elements after the fact. Here are few examples of what you can do with the drag-and-drop editor:
- You can do something with the basic editor.
- Insert a widget (such as a progress bar, icon, headline, text, comment, countdown, image, video, space, form, line, HTML element, or calendar)
- Swap out widgets
- Check at the button library for an icon to use.
- Get links to certain Google fonts
- Include alternative text for photographs.
- Set a backdrop picture as a cover overlay.
- Make new sections.
- Duplicate previously existing pieces
What you can't do with the drag-and-drop editor is as follows:
- Split-testing is a term used to describe the method of testing (yes, really)
- Widgets can be resized (most of the time)
- Widgets that overlap
- Include a parallax history.
- Have headline marks (H1, H2, etc.)
- Using a picture gallery.
- Additional fonts should be uploaded.
- Organize widgets
- Include advanced fields such as gender, birth date, and so on.
7. The slit testing or the A/B Testing
Leadpages, as previously said, supports split-testing. With a tool built to optimize conversions, this is a must. The platform employs the traditional A/B research methodology. It helps you to compare various iterations of your landing page or popup to see which one gets the most clicks.
However, there are several caveats. For examples, split-testing is only possible in the regular editor. It is not compatible with the drag-and-drop editor. That is very worrying. Furthermore, the lowest standard of operation does not even have split-testing. So, if you want the "cheap" option, you'll have to find some way to test your landing pages or popups.
8. Leadboxes
Leadboxes are opt-in modes of a call to action (CTA). You can create a Leadbox that is allowed by a simple button press. You may also use one to initiate a two-step opt-in process for your email distribution list. Leadboxes can be conveniently built using the platform. However, you are limited in terms of styling choices. In reality, there is only one kind of Leadbox design.
It's the one with the animated progress bar, which you've already seen before.
Click Here to know more about LeadPages
9. Leaddigits
Are you involved in SMS marketing? If so, you'll probably enjoy Leaddigits. You may use this function to grab emails in the form of a text message. This is how it works: A prospect sends a simple phrase via text message to a five-digit phone number. The platform responds by texting the user and requesting an email address.
The prospect answers by offering his or her email address (ideally). Here's an example of how you could do it in real life: pretend you're at a meeting. You have a booth where you meet a lot of people and talk about your business. Obviously, asking any of those prospects for their email addresses on the fly would be impossible.
Instead, you hang a sign at your booth dangling a carrot in front of your best prospects. That sign might say something like, "Get Your Free 15-Point Guide to SEO in 2019!" Discover what the pros do that you don't! SMS the word SEOSECRETS to 43434.” When the prospects see this, they text "SEOSECRETS" to 43434.
They will get a message asking for the email address where they want to receive a connection to the PDF document containing the useful information. Of course, you'll add their email address to the distribution list until they have it. It is a “out of the box” approach to producing further leads. It's much less intrusive than the popups that now appear on virtually every digital marketing website.
10. Leadlinks
Leadlinks make it easier to improve the conversion efficiency. They are exclusive connections that you use in a mass email. Users are immediately “converted” when they click on the page. Assume you have a Leadlink in an email so that people can sign up for your upcoming webinar. When recipients click on the page, they are immediately subscribed. There is no need for further action.
However, keep in mind that Leadlinks cannot be used for the 1ShoppingCart or AWeber networks. Their terms of service exclude it.
11. Pricing for Leadpages
Leadpages, like most marketing platforms, charges a monthly fee. The price varies from $25 to $199, based on the quality of service desired. That is based on the annual billing rate.
If you want to spend on a monthly basis, it would cost you at least $37 per month. Split-testing is not even possible at the most limited stage of operation. As a result, the investment is unlikely to be worthwhile. The next standard of operation, which costs $48 a month, does include A/B checking. However, specialized integrations of tools such as Marketo and Salesforce are not supported. Leadpages has a free trial period.
You would, however, be required to have a credit card.
Click Here to know more about LeadPages
Conclusion
I'll wrap up this Leadpages analysis with a rundown of the platform's pros and cons.
Advantages:
Simple to use. The learning curve is short.
It saves time. This is because building a landing page with GUI is much simpler than with raw HTML.
Lovely templates. Although some of the models are limited in their simplicity, they are really good right out of the box.
Sorting is easy. Leadpages allows you to sort landing pages based on conversion rate. That means you could come up with a winning idea in a matter of minutes.
Incorporations The tool is compatible with a wide range of common marketing platforms.
Cons:
Not so adaptable. You're out of luck if you try to make major improvements to any of the models.
Design choices are limited. It can be difficult to create a landing page that suits the branding.
There are obvious glitches. Any tool has a weakness. Leadpages' glitches seem to be more apparent than on other websites.
The price is high. You don't get anything for your money.
Awful user interface. Don't be shocked if the user interface irritates you. While it is simple to understand, it does not always answer in the way you expect.
Finally, I'd say that, before you spend some money on Leadpages, you can certainly take advantage of the free trial offer. You would almost definitely run into some of the issues I've mentioned here.
Nonetheless, the app has over 40,000 customers. So there are some people who like it.
Click Here to know more about LeadPages
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