If you're an existing ecommerce store owner or rather a new online seller trying to get started, you need to be able to understand the importance that email marketing could offer to your company.
The process of selecting the best email marketing service for your organization, on the other hand, may give you a headache. There are several alternatives accessible, which has resulted in a very saturated market.
Email marketing is inextricably related to the operations of your sales, marketing, and CRM (customer relationship management). When you do this right, determining when and what sort of emails you should send to your cold, warm, and qualified prospects becomes a smooth process that could have a huge influence on your e-business.
Because each software solution has its own set of strengths and shortcomings, advantages and disadvantages; thorough, rigorous and diligent analysis is essential to guarantee you locate the greatest match for you.
Nevertheless, we've made it easy for you by compiling a list of the benefits and drawbacks of Constant Contact, which is among the industry's top companies.
Constant Contact Overview
Constant Contact is among the world's oldest email service companies. The firm was founded in 1995, just four years following Tim Berners-Lee establishing the World Wide Web just like we know it.
They were there throughout the early days of the internet, which helped to establish them as a prominent player, and they now have over 650,000 consumers in 180 countries. Each day, the organizations that use their service transmit and send a maximum of 200 million emails.
Pricing Analysis for Constant Contact
When glancing at the price page, it's easy to believe there are only two pricing options, one for $20 per month and the other for $45.
Nevertheless, if you dig a bit further, you'll find that these two pricing are only accessible if your account has up to 500 contacts.
For instance, if you upgrade to the Email Plus service and add 500-2500 contacts, the monthly cost rises to $70.
Both options provide unlimited email, which is a significant benefit. The main difference seems to be that the Email Plus plan has ten users instead of one, and it has a larger file storage limit of 2GB instead of 1GB.
Click Here for a detailed review of Constant Contact pricing.
Prepayment Discounts
Pay-in-advance is a service provided by Constant Contact that allows you to save money on your monthly charges. If you pay for Six months in advance, you will get a 10% discount. If you pay for a year in advance, you will save 15%.
Free Trial Plan - They don't have a free plan forever, but they do offer anyone a 30 day free trial to help new subscribers understand what they have to offer, this will allow new users to determine whether it suits them or not, before signing up for a paid plan, and you can exit at any time throughout the 30 days without being charged.
Throughout the free trial, you could add as much contacts as you like. The plan you will subscribe to will be determined by how many you have at the end of your free trial.
Throughout the free trial, you can add as many contacts as you want. The plan you will subscribe to will be based on the number of contact you have, at the end of your free trial.
To start your free trial of Constant Contact, go here.
Constant Contact's Features
Constant Contact offer 2 main plans:
- The Email plan that start at $20
- The Email Plus plan which starts at $45
- The Email plan Features
— Contact Management : Constant Contact make it quite convenient to import contacts using Excel, Outlook, or a CRM provider like Salesforce. You could also use tags to personalize your contact, like "Instagram Fan," "Hot Lead," or "Lost Customer."
— List-Building Tools : Constant Contact uses an easily connected sign-up form which you can install on your website to help you expand your list. Alternatively, you may start gathering contact details from your fans through their Facebook app.
— Tracking and reporting : using easy-to-understand reports, you can keep track of your sends, opens, click-throughs, and much more. You could also compare different campaigns, see click maps, and contrast desktop and mobile results.
— Customizable Templates: pick from over 100 mobile-responsive newsletter templates. If you're a small business, you could also use their free stock photographs instead of paying for a monthly subscription from a stock image supplier.
— Image Library : In addition to obtaining free photos, Bigstock also offers cheap image purchases. You may also connect with your social network accounts to publish directly from Instagram and Facebook.
— Marketing Calendar : To guarantee you don't forget any crucial holidays, you could use an online as well as printable marketing calendar.
— Email Planning: It Schedules your emails in advance; also, Constant Contact will provide feedback depending on your most effective sending times and also the best industry standards.
— Mobile App: It takes your emails with you on the road with the mobile phone app. You could examine reports and schedule emails directly from the app.
- Email Plus Plan Features
— Email Automation: it enables you to arrange emails for your consumers automatically. Ideal for sending out emails to commemorate important dates.
— Event Marketing : it organizes and manages guests for forthcoming and future pop-ups, events, or fundraisers, and also send invites to events.
— Web-based Donations : Organizing a charity event and need to accept online donations? Consumers' donations may be tracked in the same way that open and click-through ratios can be tracked.
— Surveys and polls : you can choose from seven different styles of survey questions, ranging from sliding ranges to multiple choice. You could also embed polls on your Facebook page or on your website.
— Coupons: it uses mobile-responsive coupons to boost sales. Get real-time statistics on who has used as well as shared your coupons. You could also check who is happy to take part but hasn't bought yet.
— A/B Testing for Subject Lines - use a percentage of your clients to test 2 subject lines to discover which one has the highest open rate. The winning topic line may then be sent to the remainder of your list.
- Other Notable Features
— Managing Bounces : Whenever an email soft bounces, it is put on wait for fifteen days before being resent. Constant Contact also has a'recommended for removal' option that might assist you in clearing up your lists as you go.
— Languages : You can select from a list of ten different languages. These are largely European languages.
Customer Service at Constant Contact
Both subscriptions include live assistance for chat and phone calls. Aside from that, there is also:
— Knowledge Base: which provides a Step-by-step guidance, "how-to" articles, and also tutorials.
— Seminars and training : user could take part to online webinars & tutorials, and also local events (mostly US)
— Community : They organize forums during which you could engage with other Constant Contact members, interaction thought which you could share your ideas and get positive feedbacks, it also provides input on new ideas.
Integrations & Apps
Constant Contact has 270 applications and integrations to choose from, ranging from the apparent ones to the obscure.
It also works in tandem with Google Analytics, allowing users to track the effectiveness of their ads after people visit or arrive on their site.
Many prominent CRM systems, like Salesforce, are also integrated with Constant Contact. As a result, you could use your CRM to review reports and organize follow-up strategies.
Pros of Constant Contact
- Constant Contact has one of the highest deliverability rates in its industry. They excel in delivering in contrast to all of the major email providers, including Outlook, Gmail, and Yahoo.
- Classic, newsletters, autoresponders, events, surveys, and discounts are just a few of the email options.
- Ease of usage: it's pretty simple, and there aren't many alternatives to pick from, so it's extremely simple to figure out.
- Pricing : as compared to their competition, they have relatively low prices.
- Templates: With so many email templates and pictures at your disposal, creating a campaign from start is a breeze.
Cons of Constant Contact
- Automation : There are just a few automation solutions available. There are some obvious choices, such as special occasion reminders, but that's where it ends. This really isn't the program for you if you're seeking for an all included marketing automation solution that also doubles as a Customer relationship management (CRM) system.
- Email Design : despite the fact that you have access to a wealth of email templates and photos, the layout of them might be or feel a little bit limiting. This implies you won't have much freedom when it comes to changing your email campaigns and even sign-up forms.
Is ConstantContact a good fit for my needs?
+ Yes,
- This is ideal for small businesses who don't have the resources or ability to create HTML email templates and are simply looking for an out-of-the-box solution.
- The basic plan, which support roughly 500 contacts for $20, is a wonderful place to start. The system's convenience of usage and the terrific choices for growing your mailing list are excellent beginning points.
+ No,
- It's not if you need something more advanced. Constant Contact might not be appropriate for large companies that only swear by marketing automation.
- It might not be appropriate for people who are concerned about your branding, as the templates provided might be disappointing for you because they aren't highly adaptable and customizable.
Conclusion on Constant Contact
Constant Contact is very aware that they might be a small company solution, and they capitalize on it to great effect.
These advantages comprise the ease of use, price, excellent integrations, and a high deliverability rate, which ensures that your emails are viewed and read.
You could start developing your list as immediately as you begin your membership by using the website or even Facebook sign up forms.
Other marketing automation services may provide greater sophistication, but Constant Contact knows what they're doing and does it extremely effectively.
Sign up for a free trial of Constant Contact now.
Affiliate Disclosure - If you choose to buy the product advised via the links in this blog article, we may receive a small compensation at no extra cost to you. This helps fund our research and editing teams, and rest assured that we only suggest high-quality items.
0 Commentaires