Constant Contact is just one of those brands that appears to be recognized by practically everybody in the ecommerce as well as digital marketing industries. The firm has made a reputation for itself through it advertisement its goods widely and keep doing so, particularly in the area of email marketing; and is still making a reputation for itself. That's something we'll provide them.
However, while many individuals are now slightly aware of Constant Contact's amazing email marketing functionality (which you could learn more about in our full Constant Contact Assessment here), there is a great deal of misinformation regarding Constant Contact price.
The problem is that, while Constant Contact has a “Plans” page on their main website, the price information is a bit hazy. Although you'll just see 2 plans, Constant Contact's price choices are fairly extensive.
There are around 20 different priced packages from which to pick.
So, let's go over the core of the subject. This Constant Contact price guide contains all of the necessary information concerning package fees. It indicates the features you may anticipate at various pricing points, as well as any savings you might be eligible for. Then, at the very end, it addresses one crucial question: which Constant Contact price choice is best for you?
But first, what exactly is Constant Contact? And what's the big deal about it's own email marketing capabilities?
Introduction to Constant Contact Email Marketing
Constant Contact is a fierce rival to the majority of the prominent email marketing firms. More information on Mailchimp versus Constant Contact could be found here.
Now, while there might be several things that could be said about this provider, Constant Contact can be call a lot of things except a newbie in the email marketing industry.
Since 1995, Constant Contact is part of email marketing solutions sector. That's correct, along with Mailchimp and the others, it was among the most popular email services on the web.
Overall, Constant Contact has managed to stay in business for more than 25 years. An achievement that was possible through it tremendous set of features; and also for multiple reasons.
For example, Constant Contact is really no pushover as it relates to email marketing. It delivers on it promises, the evidence being the fact that they have over 650,000 users.
Aside from the usual features, Constant Contact has a handful of standout features that you probably can't find in a lot of its competitors. Among the most prominent is their survey feature, which is meant to support their event management features and social ad campaigns.
It also has good campaign automation features, such as bulk email personalisation and sending, but also automatic follow-up emails and resends to subscribers who do not read their initial messages.
That would also imply that you really could rely upon Constant Contact for email tracking, monitoring, as well as analytics.
However, this is not limited to PCs. Instead, you will be able to execute and track your campaigns while on the road using Constant Contact's smartphone application.
To top it all off, Constant Contact has created a marketplace with over 400 apps as well as integrations.
Whenever you need to put up a holistically integrated marketing campaign structure, it might appear in helpful.
When all of above is considered, Constant Contact could be described as an email marketing service for:
- Email creation and editing is as simple as dragging and dropping.
- Contact segmentation and list creation
- Email marketing automation depending on behavior.
- Campaigns for lead conversion
- Contact handling is now automated.
- Campaign performance tracking in timely manner
- Polling and surveying
- Donation collection and management
- Management of events.
This appears to be an intriguing and worthwhile service worth examining. Unfortunately, comparing your alternatives across Constant Contact's price packages is not that straightforward.
Constant Contact price is based on the number of contact, that implies that the price mentioned is actually the starter price, they don't expose all other price levels from the get go.
So, let's go through each and every Constant Contact price choice in detail...
The Fundamentals of Constant Contact Pricing
Among the first tasks you should do on the main website of this service is probably look at the Constant Contact price options offered on the "Plans" page.
As you can see there are 2 price groups:
- The Email price plan, which starts at $20 per month.
- The Email Plus price plan, which starts at $45 a month and goes up from there.
Constant Contact offers only two price options. That's all.
But hold up, there's more. There's more to Constant Contact price than that. The word "starting at" is a dead giveaway here, as it implies that each plan might have many pricing points. So don't make the mistake of buying one of the 2 packages right away. Instead, you need to grasp all of the fundamental price alternatives before moving on.
And while we're on the subject, Constant Contact's cost is mostly determined by the amount of contacts a user have.
We're not referring to phone numbers or contact information here. Constant Contact evaluates user's contact volume primarily on the quantity of email addresses they have, despite the fact that name is among the most important features on its contact profiles.
Each new contact is created when you add a distinct email address to your subscriber accounts. As a result, a subscriber who is featured on numerous lists with about the identical email address is considered as one contact. Constant Contact, on the other hand, will treat each list as a separate contact if you use a different email address in each one.
Regardless, the two main Constant Contact price plans appear to be able to support any contact list volume. With anything from 0 to over 50,000 subscribers, you could choose between Email and Email Plus.
But don't get me wrong. A monthly quota of 0-50,000+ contacts would not be provided for $20 or $45 per month. Everyone of Constant Contact's primary pricing plans provides numerous volume (number of contact) ranges at different price points.
For a little under 500 subscribers, the Email plan, for example, will cost you $20. However, if the quota is increased to 2,500 subscribers, you would be required to pay $45 each month. However, up to 5,000 members would cost you $65 every month.
And that's roughly the price trend of Constant Contact's price until you reach 50,000 subscribers at $335 per month. Anything above that qualifies you for a personalised quote.
When you upgrade to the Email + Constant Contact price plan, the situation is nearly same. There are numerous pricing ranges available. And here's the kicker: every of them is more expensive than the matching bundle in the Email plan.
For 0-500 subscribers, for instance, the monthly fee will be $45 rather than $20. The price for 501-2,500 subscribers is thus $70 rather than the $45 mentioned in the corresponding Email plan choice.
Okay, I know what you're thinking at this point. What's all the hype regarding the Email Plus plan? Why are their prices higher within the Constant Contact pricing model?
The distinction between the 2 price plans, as you may have guessed, would be within the email marketing functionality.
The Email package is designed for small companies and online sellers who are just starting up with email marketing, whilst the Email + plan is designed for experienced digital marketers.
In some other words, if you're going to execute simple email marketing campaigns, you should think about using Email. The kind who doesn't require complex campaign capabilities such as dynamic automation.
Email +, on the other side, is for marketers as well as larger companies who want limitless functionality. Online donations, event marketing, topic line A/B testing, complex segmentation, and automation are just a few of the things you could expect and look forward to.
The data storage space would also be increased to 2GB at about this level, thus doubling your Email plan's 1 GB.
Email Plus' online contributions are another useful tool you'll gain if you upgrade. Certainly a useful addition when working with a charitable organization, since you'll be capable of creating a proper landing page and afterwards collect payments using WePay.
In addition, the Constant Contact price structure is fairly friendly to non-profits. As it gives customers a 30% discount if they pay for a year in advance.
However, Constant Contact's price cuts do not end there. Annual advance billing might also help you save money on your service fees.
Please keep in mind that the % discount for returning customers is 15%.
Generally:
- You can get a 10% discount if you pay 6 months in advance.
- Non-profit organizations receive a 20% discount whenever they pay Six months ahead of time.
It's not terrible, at all.
However, it turns out that there is no free plan on the Constant Contact price structure. It only provides a 30-day free trial for the Email as well as the Email + packages. Every individual Constant Contact function or feature costs money beyond the first month.
Summary of Constant Contact Pricing
Here's a rundown of the features available for Email and Email Plus plans, as well as the price options:
– Email Plan
The following features are included in the Email plan:
- Live chat,
- Phone and email support available,
- Constant Contact mobile app,
- Tracking and reporting,
- Apps and integrations,
- A collection of images,
- A marketing calendar,
- Landing pages,
- Google Ads,
- Facebook and Instagram ads,
- List segmentation,
- Pop-up forms,
- List-building tools and welcome email,
- Contact list import,
- WooCommerce integration,
- Automated abandon cart email for Shopify,
- Branded or industry templates,
- Customizable templates
- Unlimited emails.
- Learning resources,
- If receivers do not open their emails, the Email plan enables automated resends.
The following are the pricing points at this level:
- $20 per month for the first 500 number of contacts.
- $45 per month for 501-2,500 number of contacts.
- $65 per month for 2,501-5,000 number of contacts.
- $95 per month for 5,001-10,000 number of contacts.
- $195 per month for 10,000-15,000 number of contacts.
- $225 per month for 15,001-25,000 number of contacts.
- $295 per month for 25,001-30,000 number of contacts.
- $315 per month for 30,001-35,000 number of contacts.
- $335 per month for 35,001-50,000 number of contacts.
- 50,001 or more subscribers – Contact Constant Contact for a personalized quotation.
– Email Plus
The Email Plus package is an add-on to the Email plan, as it complete the Email plan features. The additional features are:
- Tools for new client counseling,
- Online contributions or donations,
- Discounts,
- Polls,
- Surveys,
- Event marketing,
- Multi-user assistance,
- Dynamic content,
- Subject line A/B testing,
- Email automation depending on behavior,
- Automated welcome emails
The following are the pricing points at this level:
- $45 per month for 0 to 500 number of contacts.
- $70 per month for 501-2,500 number of contacts.
- $90 per month for 2,501-5,000 number of contacts.
- $125 per month for 5,001-10,000 number of contacts.
- $195 per month for 10,000-15,000 number of contacts.
- $225 per month for 15,001-25,000 number of contacts.
- $295 per month for 25,001-30,000 number of contacts.
- $315 per month for 30,001-35,000 number of contacts.
- $335 per month for 35,001-50,000 number of contacts.
- 50,001 or more subscribers – Contact Constant Contact for a personalized quotation.
Pricing for Constant Contact Add-On Services
Constant Contact's price structure also provides add-on options for users who would like to have expert assistance in getting their campaigns up and going.
Having said that, the experts at Constant Contact provide two types of professional services: design and marketing.
To begin, design comprises assisting you in developing strong and appealing templates for your initiatives. You may have Constant Contact's experts construct them from start or assist you in customizing template designs that you have visualize or have in mind.
To begin, design comprises assisting you in developing strong and appealing templates for your initiatives. You may have Constant Contact's experts construct them from start or assist you in customizing template designs that you already have in mind. This type of project might cost you back at least $79.
Marketing services, on the other side, allow you to collaborate with seasoned marketers. You could employ someone to assess your efforts and give you advice, or you could compensate them to collaborate with you to create great campaigns.
If creating campaigns might seem like too much labor, if you find it overwhelming, don't worry, Constant Contact's team is ready and eager to take care of everything for you, for a price. That involves starting from scratch and personalizing everything. That entails designing and tailoring everything from the beginning to end.
The cost of marketing services like this starts at $50 each month.
Constant Contact Pricing for the Target Market
Constant Contact's previous price structure was geared mostly for small companies. For basic customers, the plans only included conventional email marketing services.
Then, as time went on, Constant Contact continued to add more features to its platform, allowing for much more dynamic marketing. As a result, it had to modify its pricing structure in order to give choices for huge enterprises.
As a consequence, Constant Contact has evolved into an email marketing behemoth, with price levels aimed not only at novices and small businesses, but also at sophisticated users and major organizations. In fact, some of the most well-known businesses that are now utilizing the service include:
- Luke Adams Glass Blowing
- Element Productions
- Boston Athletic Association
- Light Health Research
- The River Rock
- Turnstyle Cycle
- Artists for Humanity
Which Constant Contact Pricing Plan Is Best for You?
As previously stated, Constant Contact's price structure follows a basic framework that divides its marketing functions into two sorts of consumers.
They both feature customer assistance, a mobile app, an image library, tracking and reporting tools, pop-up forms, and list-building tools, but their campaign features differ.
Now, if you're a regular online shop with simple marketing needs, I'd recommend that you consider acquiring an Email plan bundle. All of the price levels available here are capable of supporting standard campaigns. As a result, you should be capable of creating appealing templates as well as engage prospects with automated messaging.
In principle, you could begin with the lowest Constant Contact price options on the plan, which supports up to 500 subscribers for $20 each month. Following that, you should anticipate to spend more as your overall list numbers slowly expand over time.
However, if you want to execute automated campaigns depending on your leads' click habits, the Email Plus price plan will be more suitable. This is a multi-user subscription that includes complete automation as well as smart features for event promotion and fundraising.
When these functionalities are combined, Email Plus becomes a viable option for big marketing teams and businesses.
The Bottom Line on Constant Contact Pricing
Constant Contact is undeniably a great marketing tool. It has being proven to be a formidable opponent to the likes of Mailchimp and AWeber. As a result, kudos to the team.
However, based on what we've learned thus far, the Constant Contact price model is something they should review. While we acknowledge that it is adaptable enough to suit a variety of users and that it provides enticing savings, we must also acknowledge the facts.
Constant Contact's pricing approach isn't as affordable as you'd think, with the cheapest plan starting at $20 per month. When compared to, instance, Mailchimp, which provides a free bundle to new users on an ongoing basis.
To be fair, it's worth noting that Constant Contact offers many more capabilities than Mailchimp as well as several of its competitors. So, I suppose we could also say that it isn't a horrible deal—on the whole, the packages offer a decent mix between Constant Contact cost and marketing capabilities.
We hope that with all theses information in had, you will be able to choose the best package for you.
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