MailerLite is a cost-effective email marketing solution. MailerLite was launched in 2005 and now boasts a monthly user base of 800,000 businesses. Although they are well-known, is MailerLite the ideal email marketing solution for you?
We put MailerLite to the test in order to write this review. Prepare for a walkthrough of all the features, advantages and disadvantages, including MailerLite price.
Summary of the MailerLite Review:
- MailerLite is a straightforward, practical, and free email mailing program that gets the job done.
- They have a fantastic free plan, and even premium plans are less expensive than competitors like as Mailchimp.
- Automation isn't as sophisticated as ActiveCampaign, but it's highly effective.
- We considered this email tool to be simple to utilize and set up.
With everything MailerLite has to offer, it lives up to the hype around it and worth every dime but the best part is that they have an awesome free plan.
MailerLite allows users to send emails, promotions, as well as newsletters to ones subscribers. However, it could host web pages, automate emails, and do other things. So, let's go through the specifics.
Are you ready for our MailerLite email marketing service assessment? Great. Let's get this party started!
1. The most essential features of MailerLite
You may be curious "MailerLite email marketing, what does it do?"
It accomplishes a lot for a simple email marketing solution. MailerLite has some intriguing features up its sleeve. Here are some of MailerLite's most significant features:
- Send email campaigns: Utilize MailerLite to build email newsletters, deliver email promos, or utilize RSS to send digests of your blog material automatically.
- A/B split testing: Optimize your email campaigns by A/B split testing the subject lines, email content, and more.
- Expand your target market: Get more subscribers by using MailerLite to create forms as well as targeted pop-ups on your website as email list builders.
- Segment your audience: "Marie Kondo" your audience to send the most relevant communications. You may categorize people based on their attributes (age, gender, and nationality), as well as their behaviors (emails clicked and opened) and create lists.
- Create your website as well as landing pages: MailerLite allows you to create not just emails, but further landing pages, opt-in forms, and (mini) sites. They'll even take care of the hosting even for you.
- Marketing automation: Begin with a simple welcoming email flow. Alternatively, create a ten-stage, multi-flow-step onboarding procedure for new clients. Powerful.
- Excellent price and value for money: MailerLite is relatively inexpensive in comparison to its competitors. You get a lot of bang for your buck. Please see our pricing comparison here.
- Solid support: On all paid subscriptions, you get 24/7 live chat assistance for resolve any difficulties you might have.
2. MailerLite review: Using MailerLite to send email campaigns
MailerLite could, of course, send standard email campaigns, but it also has more sophisticated features. Moving on to the MailerLite evaluations... Let's go through the 4 different kinds of email campaigns you could send:
- Email campaigns: This is your typical email delivery. Assign the campaign a name, choose a target audience, and compose an email to transmit to them.
- Optimize your emails with A/B split campaigns: For email campaign optimization, compare one email to some other, whether it be the subject lines, content, or From name.
- Auto resend campaigns: They're similar to ordinary campaigns, except they're delivered again to individuals who didn't respond to the previous one. It's useful for increasing the number of openings and clicks.
- RSS campaign: Do you have a blog? As you add fresh material to your website, automate the distribution of new campaigns. Join the RSS campaign. Create fresh campaigns that are sent out automatically whenever you add new material to your website. Bloggers as well as low-maintenance email newsletters will love it.
+ Email flows, a free email editor, as well as free email templates
To get your campaign up and running quickly, choose one of MailerLite's Pro plan's with over 60 free email newsletter templates. There really is a lot to choose from, and the layouts are contemporary and mobile-friendly. It's simple to create a stunning email in a short amount of time.
It's OK if you wish to make your own template. Your company is one-of-a-kind, dammit! Most people will use the drag-and-drop email builder to begin, but you could still also import custom HTML. Once created, prior emails can be reused as an email template for future campaigns.
The primary playground is really the MailerLite email editor:D. There are around 20 pre-built modules available. You may move them to the canvas by dragging them from the left.
After having the email template, we can go to the exciting part. You have the possibility to create contents in MailerLite dynamic. Show a block to only one group at a time for immediate customisation.
Now that we have our email template, we can go on to the exciting part. You could make the contents in MailerLite dynamic. You could show a block to a specific group at a time for immediate customization. There is one caveat: if you wish to present one block for males and one for females, you must use two blocks - you cannot have "variations" of the very same block without replicating them. There is no deal-breaker.
Among the special drag and drop blocks are:
- GIF-animated video blocks
- Blocks of product features
- Posts on social media
- Countdown clocks
- Templates for RSS
- Blocks for surveys
You can simply standardize your header as well as footer across all of your emails. As a result, you won't have to modify each one separately every time you modify them.
- Email embeds from YouTube
The use of video in email is becoming increasingly popular. It's simple to integrate a YouTube video with MailerLite. You insert the URL, and then the email editor automatically converts the video to an animated GIF. This is really nice; I wish other softwares like Marketo had something similar.
- Sending a preview
Once you've finished your email, forward it to colleagues as a preview send so they may evaluate it before mailing it. You can also send a link or download a PDF file. In both mobile and desktop devices mode, email reviews are available. However, such previews do not contain personalization; meaning that you can't edit it in preview mode.
You can plan a send at a fixed time or depending on the time zone of the subscriber (as a result, all subscribers receive the email at the very same moment in their respective time zones).
+ What do we think about MailerLite's Email Campaigns?
The majority of time spent within email marketing software would be spent on email production, therefore it must be good. MailerLite doesn't let you down.
- A robust email marketing tool with a plethora of features
- With 60+ contemporary email templates, it's a powerful email editor.
- It's simple to use and has a number of sophisticated capabilities (YouTube embeds, please!)
Overall, I'm satisfied with what you receive for your money here. The email editor provides a plethora of functions. There are a lot of options in the email editor. You'll get a good start on generating stunning and visually appealing email campaigns utilizing the email templates. It's really simple to use (Mailchimp subscribers would feel perfectly at home), but it also allows you to perform fairly complex stuff.
I know of a number of major corporations that are not utilizing even half of its capabilities. As a result, it will take some time for you to surpass the platform for email editing as well as campaign deployment.
3. Pop-ups and form builder of MailerLite
You may create your "conversion tools" using MailerLite Forms, such as newsletter signup forms for visitors to the site but also pop-ups that announce a deal.
Pop-up forms as well as website embedded forms are indeed the two sorts of forms. While the templates vary, the method for creating forms in MailerLite remains the same.
+ The editor for forms and pop-ups
Templates are the best place to start when creating a website pop-up. You could also go directly to the builder and create everything exactly how you want it. Building a form or even a pop-up is a simple process.
You could change and customize the fonts, text, color, and pictures. You could add form fields to collect information other than just with the email address.
Inquire about client preferences, names, addresses, and whatever else you want.
Forms are much easier to use than the email newsletter creator. You select a format (default, horizontal, or picture card) and then that's what you receive.
+ Automation of forms and pop-ups
You insert the follow-up process after you've built the opt-in form. Perhaps you want potential subscribers to validate their subscription before you send them a series of automatic follow-up emails (MailerLite marketing automation).
It's convenient to be able to select double-opt-in on a form-by-form basis. It is not necessary to mention it throughout your whole instance. That's a great deal of leeway.
It's convenient to be able to select double-opt-in on a form-by-form basis. It is not necessary to mention it throughout your whole instance. That gives you a lot of options. You may create a form for GDPR rules in Europe and another one for email laws in the United States, which are a little more, shall we say....loose!
We can now control when your pop-up displays, based on time, page/scroll depth down the page, or only on specific sites. Exit intent pop-ups, which appear when someone is about to leave a webpage, are quite powerful.
The form and pop-ups snippets may be placed automatically on such platforms thanks to Mailerlite WordPress plugins as well as a Shopify integration.
+ MailerLite's forms and pop-ups are extremely sophisticated.
MailerLite includes forms for everyone of their plans, and it's fairly complex, so you would not have to get a separate pop-up builder software. There are numerous triggers on the pop-up forms, and you could automate almost anything once a form is filled out.
A marketer may use this feature to create sophisticated campaigns in which a user fills out a form and then receives a series of emails targeted to convert them on a certain product. You can't top it at this pricing.
4. MailerLite Website and landing page builder
MailerLite includes a website builder as well as a landing page builder. However are MailerLite's landing page functionalities comparable to those of a CMS such as WordPress?
MailerLite's landing pages as well as websites could be hosted on their domain (.mailerpage.com) or displayed on your site. If you currently possess a website, you could consider using MailerLite's landing page builder to add a few more landing pages.
If you don't already have a website, you could utilize the website creator to construct your own minisite. You can rapidly get a webpage up to speed using MailerLite's hosting and then migrate to anything else in the future.
Let's have a look at the usability.
+ The landing page editor of MailerLite
You may either build your own landing page from start or utilize one of MailerLite's 30 predefined landing page designs. (On the premium subscription plan)
The page editor has the same appearance and feel just as the email editor (which is appropriate!). Using the drag and drop editor, you could insert modular "content chunks."
The landing page options can be changed on the final page. These are some of them:
- Title of the page
- The webpage's address
- Page metadata and other SEO parameters
- Metadata and descriptions for social media sharing
- Tracking codes for Google Analytics
+ The website builder from MailerLite
You could utilize the MailerLite website builder to build basic websites with numerous pages.
The one oddity is that when you establish a MailerLite site, you must link it to a subscribers group. It has no negative consequences, but it was initially perplexing. Forms could be associated with numerous groups.
The website templates are divided into industries and then use cases. I chose a weightloss website for experimental purposes: a five-page design with featured supplement, diet, and workout on the homepage, specific listing pages, and a "contact form" page. Even though no sell was made yet, we are hopeful that it can still happen, now it's just a waiting game.
The web-builder editor seems to be a little identical to editor for the landing page. The templates are pretty excellent - there isn't anything that needs to be changed, you could use it as it's without having to change a thing.
+ What do we think about MailerLite as a site builder?
This has a lot of functionality. With a function built in your email marketing program, you may create a fairly nice webpage. What are the highlights?
- Feature-rich website builder
- Capability to accept payments (coming soon via Stripe)
- User-friendly interface and a variety of helpful templates are offered.
Whereas its email marketing features are similar to those of MailerLite's rivals, their landing page as well as website features are superior. This provides an incentive for consumers to visit for purposes other than email marketing. MailerLite is their CMS and hosting platform, and they use it in conjunction with WordPress. Not everyone will utilize it, but if you do, you'll save a lot of money.
4. Subscriber management with MailerLite: segmentation and personalization
Let's take a look at MailerLite's "Subscribers" area. That's where you'll manage and oversee your email list, build segmentation groups, add new fields, but also report on your list. Let's take a closer look at the email list features and functionality.
+ Begin with the section titled "All Subscribers."
This is where you'll discover a list of all of your subscribers. Filters allow you to dig down into subgroups. Filter on just about any database field or behavioural filter, like campaign member/number of emails sent, and so on.
Filters can be combined to become more sophisticated. After you've made your decision, store the segment for later usage in MailerLite.
As new subscribers join up, add them to your list. Other choices include importing from a connected Mailchimp database, uploading a CSV/TXT file, copying and pasting from Excel, and uploading a CSV/TXT file. This is especially useful if you're moving from Mailchimp.
+ MailerLite subscriber segmentation
In MailerLite, you could segment your subscribers.
In MailerLite, segments as well as groups are quite useful. You could create dynamic or static subgroups of subscribers here. MailerLite groupings are comparable to Mailchimp Lists of Mailchimp users. Segments in MailerLite are identical to those in Mailchimp.
So, how would you go about utilizing segments? You could establish a segmentation and perhaps even group based on the following criteria:
- Membership for existing group (static lists)
- Just about any database field
- Any additional segment
- Membership for email campaign
- Membership in automation (see email automation)
- Behavior (amount of emails sent, opened or clicked)
- Purchasing (with possible integration to ones online store)
All of the aforementioned segments can be combined. That should cover....every wacky segmentation technique you can think of.
+ MailerLite's email analytics
The reporting on your list could be found in the statistics area. You may view statistics for "all subscribers" or a select group. MailerLite will compile all of the information for any of this group and provide you with a drill-down.
List growth, average open as well as click rates, and unsubscribe analytics are among the email statistics provided. You could also view the most popular domains as well as email clients.
- Possibility to Automatically remove non-engaged subscribers
A cool feature is the ability to automatically delete non-engaged subscribers.
The last tab contains a useful function called "Clean up inactive." It instantly identifies and unsubscribes users on your list that just haven't read an email in the last 6 months. This will assist you in maintaining a clean and engaged list, boosting deliverability, and decreasing the likelihood of reaching the spam box. Of course, getting you inside the inbox and having good email deliverability is in everybody's best interests.
+ MailerLite evaluation: Subscriber management
MailerLite's subscriber as well as list management tools are decent but not overbearing or overpowering.
- Subscribers can be grouped dynamically (through segments) or statically (via groups)
- Possibility to make your own custom fields.
- Email subscriber statistics
It's the segmentation tools that let you perform more advanced email marketing. MailerLite's subscribers management as well as reporting are superior to Mailchimp's. We'd want to see tag-based fragmentation implemented soon, similar to what you have in Sendinblue.
5. MailerLite's email automation
Your subscribers will get automated email flows thanks to MailerLite Automation. Put in place a welcome email series, for instance –, with MailerLite autoresponders. You'll first see the MailerLite Automations dashboard.
In the automation builder, we'll design a process and build up our automated flows. Begin with a stimulus. What's the first step in this process?
MailerLite has the following automation triggers:
- When a subscriber becomes a member of a group
- A link is opened.
- When a subscriber fills out a form
- When the field of a subscription is updated
- The commemoration of a date
- The precise match of a specific date in your database
- The date's anniversary
This implies you can set up workflows to be triggered by obvious events such as form fills and subscriptions, but also by the completion of a free trial (based on a date), when they join specific groups, and so on. Sadly, web page views cannot be used to trigger events.
Modules are used to guide individuals through the flow. A module has four options: Email, Delay, Condition, and Action.
Here's an instance of a signup flow for Canadians and Germans who need to confirm their membership. That email would go unnoticed by the rest of the world.
You may create complex automation with MailerLite by adding decision stages. It's more than adequate for people who don't have particularly intricate requirements. And, according to those who have reviewed MailerLite for automation, it includes automation instructional videos to help you started.
+ Overall impressions of MailerLite's automation functionality
MailerLite's email automation feature is extremely cost-effective. It's incorporated in all of the plans. Automation may be used to power fairly complex installations.
When comparing Mailchimp with MailerLite, MailerLite wins in terms of automation, although it isn't as sophisticated as, say, ActiveCampaign.
You'll get a great deal of value out of MailerLite's automation if you want to implement more triggered email marketing as well as autoresponders.
6. MailerLite Integrations
For eCommerce and CMS platforms, MailerLite provides a slew of native integrations. Mailerlite Shopify integration, Woocommerce, as well as the MailerLite WordPress plugin are just a few examples. Apart from that, Zapier allows you to connect any tool. Zapier is indeed a middleware program that connects apps without the need for coding. You could also make advantage of the MailerLite API.
These connections will save you a huge amount of time since they allow you to skip manual subscriber importation, send an abandoned cart email, pull your items from Shopify onto the email editor, and so on.
Don't neglect that MailerLite already includes a lot of the capabilities of these third-party applications. MailerLite, for instance, supports list growing pop-ups, as does NinjaPopups. The beauty of this is that you could now utilize the tool that performs best for you.
7. MailerLite pricing: What is the cost of MailerLite?
The cost of MailerLite is determined on the number of subscribers. But you will receive limitless emails as well as access to all platform features.
Mailerlite offers a free-forever plan for up to 1,000 subscribers and 12,000 emails per month if you are interested in giving it a trial. The free plan includes the majority of the functionality.
You could also get accessibility to 24/7 live chat support, email templates, and auto-resend emails when you start using MailerLite. Complete price information is available on their official website.
MailerLite prices and bundles are incredibly low in comparison to what you get. It's worthwhile to sign up for their free plan to explore their email marketing, forms, site builder, as well as marketing automation features.
+ MailerLite pricing
- Free, or $10 per month for unlimited emails and 0 to 1,000 subscribers
- $15 per month for unlimited emails and 1,000-2,500 subscribers.
- $30 per month for 2,501-5,000 subscribers and unlimited emails.
- $50 a month for Unlimited emails and 5,001-10,000 subscribers
- $75 per month for 10,000-15,000 subscribers and unlimited emails.
- $100 per month for Unlimited emails and 15,001-20,000 subscribers
- $120 per month for 20,000-25,000 subscribers and unlimited emails.
- $140 per month for 25,001-30,000 subscribers and unlimited emails.
- $165 per month for 30,001-35,000 subscribers and unlimited emails.
- $180 per month for 35,001-40,000 subscribers and unlimited emails.
- $195 per month for 40,001-45,000 subscribers and unlimited emails.
- $210 per month for 45,001-50,000 subscribers and unlimited emails.
You can also include:
- MailerPro featuring a dedicated Account Manager costs $100 per month. And MailerLite features such as email template creation and email marketing advice.
- $50 per month for a dedicated IP address.
- SitesPro costs $10 per month and allows you to publish an infinite number of sites as well as landing pages.
MailerLite's Advantages and Disadvantages
MailerLite provides a number of advantages. Realistically, the most impressive aspect is the price.
It's less expensive than virtually anybody else with a comparable set of capabilities – and it competes effectively with the industry leader, Mailchimp.
What we like the most:
- It is a low-cost email marketing software.
- Excellent landing page as well as website builder.
- Tools for advanced automation
- The user interface is simple, tidy and straightforward.
- Strong email editor with a variety of useful modules
What the can make better:
- Better their integration to social marketing as there is no integration for Facebook/Instagram
- Automation in ActiveCampaign as well as other platforms could be triggered immediately from website visits, which is not present with MailerLite, something MailerLite could improve.
MailerLite versus Mailchimp - A comparison of email services
Looking for a service similar to Mailchimp? Many individuals will make the following comparison: Mailchimp versus MailerLite.
Let's break this down quickly:
- Email editor: The email editing experiences of MailerLite and MailChimp are comparable. Both are quite simple to use.
- Pricing: MailerLite is X% less expensive than Mailchimp on average. The amount of money saved is determined on the amount of subscribers.
- Send postcards: Mailchimp enables users to transfer postcards to 27 countries in the same way as they would email campaigns. MailerLite, however, does not.
- Functionality for creating websites: The webpage builder in MailerLite is more powerful, and there are more themes to get started with.
- Automation functionality: There is no comparison, MailerLite offers far more automation than Mailchimp.
- Ad functionality: Mailchimp's ad feature enables you to build Google Adwords and Facebook / Instagram advertisements directly from their platform. If you're utilizing MailerLite, you'd do it straight in the ad platform.
The rest is most likely a matter of personal choice. Both platforms are excellent at what they are doing and provide an incredible range of capabilities at an affordable price.
MailerLite Evaluation: Final Thoughts and Ratings
MailerLite is indeed an email marketing solution that packs a lot more punch than a typical email blast software. For $10 per month, you could design email campaigns, automate the onboarding of new subscribers, and construct and hosting your landing page. That is unbeatable.
MailerLite is indeed a simple, easy to use, straightforward, and effective email marketing tool. The work is done using newsletter software.
The MailerLite email creator is simple to use, as well as the system on the whole is straightforward to set up.
They offer a good free plan, and their premium plans are less expensive than competitors like as Mailchimp.
Automation is useful, but it is not as sophisticated as comprehensive marketing automation technologies.
MailerLite is well worth its salt, since it has all of the functionality you'd expect.
And if you're just getting started, they provide a free subscription that allows you to feature up to 1000 members and 12.000 emails.
In contrast to other MailerLite assessments, I believe it is one of the finest options for bloggers, small companies, as well as senders who prefer a simple email interface. Each Mailchimp user, in particular, will find a nice home at MailerLite.
Frequently Asked Questions about MailerLite
- Is MailerLite a free program?
You could utilize the free MailerLite package until you surpass 1,000 subscribers. It gives you the ability to send up to 12,000 emails every month. You can see how the free plan differs from the premium options here. The paid plans are priced according to the number of members and begin at $10.
- How can I register for MailerLite?
It's simple to sign up to the MailerLite's email program. Set a free account, then provide some extra information like your website URL, how you gather leads, and how you learned about the product. You can begin utilizing the tool and be approved to transmit within a day or two.
- Is there a live chat feature in MailerLite?
For all premium subscriptions, MailerLite offers live chat and email assistance 24 hours a day, seven days a week.
- Where is my database stored in MailerLite?
MailerLite data is stored in the European Union. As a result, it is protected by EU data protection laws and complies with GDPR standards. As a result, it is a fantastic choice for international, US, as well as European users.
- Is it possible to generate segments in MailerLite?
Yes, you could build segments in MailerLite depending on subscribers information (such as gender, age, and so forth) or behavioral data (eg. amount of emails opened). Purchase information may also be retrieved through integrations.
- What is the MailerLite account approval procedure?
Before the initial send, MailerLite verifies all senders. You can begin utilizing the platform, but you will not be able to send on the first day. The procedure is automated, and you would not have to do much more than provide your business and personal information. While it is a little nuisance, approval benefits everybody since it prevents spammers from utilizing the platform.
- How is MailerLite's customer service?
Just on free plan, you get email assistance 24 hours a day, seven days a week; on premium subscriptions, you get live chat help. Chat assistance, in our experience, is speedy and helpful. So you have a helpful response to any inquiry in a matter of minutes.
- What are some MailerLite alternatives?
It all depends on what you're searching for. MailerLite is indeed a MailChimp alternative, but other options include Sendinblue, GetResponse, and Moosend.
Visit their main website for additional information about MailerLite and subscribe.
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