Let's admit it: running an internet store necessitates a significant amount of marketing effort. Customers must be engaged through social media, blog articles, up-sells during the sales process, discounts, and all other components associated with driving traffic to your website. Nevertheless, in this AWeber assessment, we'll focus on just one marketing strategy that appears to be more effective than the rest: email marketing.
Not just to would you get to engage with consumers via their own inboxes, but platforms like AWeber make it simple to track your progress with automated campaigns, stunning layouts, and reports.
If you're searching for a good email marketing solution for your ecommerce business, we encourage you to check out this AWeber assessment where we explore a prominent provider that should be considered alongside other, competing services.
Overview
AWeber is without a doubt among the most prominent email marketing platforms accessible.
It's existed for some time, with over 100 email templates alternatives to select from, as well as great customer support, cutting-edge automation tools, and segmentation possibilities.
AWeber may surely assist if you're searching for something easy and uncomplicated that will enable you to build a wonderful plan for lead nurturing but also conversions.
This user-friendly program is ideal for both beginners and experienced users.
AWeber is appealing since it is dedicated to being the best option for email marketing available in the market today. AWeber, a marketing platform designed particularly for startups and small businesses, improves the marketing experience and offers updates on a regular basis to keep it competitive in today's crowded industry.
Despite the fact that AWeber entered the email marketing marketplace in 1998, it hasn't quite become obsolete. The firm is constantly striving to provide people with the next finest thing in order to improve email deliverability as well as performance.
Here's everything you have to know about AWeber so you can determine if it's appropriate for you.
What exactly is AWeber?
With Email Marketing, you could strengthen client relationships and customers engagement, while increasing sales. AWeber's Email Marketing Program provides you with access to an infinite number of email templates, a drag-and-drop builder, pre-stocked photos, and just about any tools you really need to expand your business. AWeber has above 20 years of demonstrated success in enabling over one million users to interact with their audiences on a consistent basis. In addition, you will receive award-winning 24/7 consumer support, free migration services, a landing page creator, web push alerts, and other benefits.
AWeber Features
Aweber is indeed an email marketing software that lets you build a mailing list and collect statistics for it. Create newsletters that could be emailed to your list of subscribers. Enable users to take advantage of the 'autoresponders' to automate your their marketing.
- Campaign Management
The most important thing to ask when selecting an email marketing platform should be to know how simple it is to create and deliver a professional email. Fortunately, AWeber's campaign management has a drag-and-drop editor. This implies you shouldn't need coding knowledge to use it.
Furthermore, you may create automatic campaigns that will be sent out at specific times. It, if you want to send an automatic email to just about any new ecommerce consumer, you can do so in a matter of seconds.
- Automated Follow-Ups
One of our favourite features is the ability to send automated follow-up emails depending on client action. For instance, if a client purchases a product from your website, you might just want to email them a thank-you letter. If customers don't return after 2 months, AWeber offers capabilities for mailing out coupons to entice them back to the business.
- Powerful Signup Forms That Work
Most ecommerce systems, such as Shopify and Bigcommerce, are easy to integrate with, and the registration forms you post on your website are easily created and tastefully branded. This helps you expand your list quickly and enables you to do A/B testing.
- Subscriber Segmentation
Anyone who owns an online business understands the value of segmenting consumers. Sending mass emails to everybody will result in fewer conversions.
As a result, AWeber provides extensive options for segmenting the persons on your list. Perhaps you have several VIPs in your life. Perhaps you enjoy sending emails to customers who haven't visited your store in a while. Irrespective, the characteristics are present to enable this segmentation.
- Fantastic Ecommerce Integrations
AWeber offers an avalanche of integrations with technologies that are certain to crop up on your retail path, ranging from PayPal through Etsy, and Shopify to WooCommerce. For instance, you could wish to include an email signup or registration form on your WooCommerce-powered WordPress site. There is indeed a plugin for this, and it just takes a few minutes to integrate it and position it on specific areas of your website.
- Tracking
Email analytics includes tracking for click-throughs as well as opens. Assess which products people are mostly interested in, and then segment your lists depending on the results of email newsletters sent out.
Visit their main website for additional information about Aweber and try out their free plan.
Design with Canva: Unlock the power of Canva for email marketing images without ever leaving your AWeber account.
AWeber Email Campaign Creation
A straightforward approach for broadcast production is one of the most significant aspects given by any email marketing platform. Thankfully, AWeber has one of the most comprehensive libraries of e-newsletter as well as notification templates around the market. In reality, there are hundreds accessible, such as HTML templates which could be modified to meet your specific requirements.
If a large number of email templates (roughly 150) wasn't enough to entice you, AWeber also offers over 700 distinct sign-up forms to assist you start building your email list. You could use these forms across your social networking platforms, blog pages, websites, and more.
So, how effective are the email templates?
Obviously, not every one of them will be suitable for your own taste.
There's a strong possibility you'll come across certain templates on AWeber which appear to be outdated. Nevertheless, with the easy email editing tools offered, you could always change the templates which you don't really like. You could use these tools to upload photos to your template, create a logo, and more.
- Fonts for Email Templates
One of the most appealing aspects of AWeber email templates would be that you have a lot of flexibility over your font selections - more than you would with other email marketing systems, like GetResponse.
The ability to use web fonts within AWeber allows you to create an experience that is considerably different from the conventional one-size-fits-all alternatives given by most email services. Most software applications come with only a few "safe typefaces" to pick from. As a result, it's tough to stand out in a crowded inbox.
Another advantage of being able to utilize customized fonts is that you could achieve significant consistency by utilizing the very same fonts or typography on your website and blog.
- Email Templates RSS
Another fantastic benefit of AWeber is that it includes access to software which can convert your website's RSS feed onto newsletters which you can send to your audiences on a regular basis. On AWeber, this is called as a "Blog broadcast," but you wouldn't have to use it only for your blog.
This capability to achieve the most out of the RSS feeds is especially useful for content creators who want everyone of their mailing list members to spontaneously receive newsletters with the most recent material that they post online. If you often update your website by blog posts & news and would like to share that material with your subscribers, AWeber could help you save a great deal of work and time; as it enable you to do it easily.
One factor to take into consideration is that you probably would not be able to utilize the exact AWeber themes for your RSS material just like you will for your other emails. There are certain RSS email formats that you must follow. AWeber, on the other hand, gives you a lot of options here.
- Creation of autoresponder email
While every email template is crucial to your entire consumer communication strategy, few elements are more attractive to modern businesses than just an autoresponder function. Autoresponders within email marketing solutions enable you to automate how you communicate with your target market depending on specified triggers.
For example, by establishing an autoresponder series, you could ensure that your consumers always receive an email whenever they leave anything in their basket without completing a purchase. AWeber boasts about being the very first corporation to invent the autoresponder in 1998, which is a significant advantage if true.
Given that AWeber claims to be the developers of the initial autoresponder, it will be fair to assume that Aweber automated emails will be fantastic. well, for the most part, it's ok. You won't find many of the more complex capabilities they provide with companies like GetResponse or ActiveCampaign, but in general it's a reasonably simple way to create triggers based emails.
For example, you could instantly send onboarding email to jus about any one of your subscribers as soon as they join up for your list. If you really want to increase your likelihood of succeeding, send them an email including an invitation to start following you on social networking sites, as well as a special coupon to entice them to buy right away.
Typical autoresponders are simple to set up and ideal for newcomers to email marketing. However, activating your autoresponder depending on customer purchases and activities is more difficult than with a rival like GetResponse or Mailchimp.
Sure, you can set objectives and link automation guidelines to send emails throughout specific ways – but you won't get the whole strategic approach for creating unique relationships with your audiences that other rivals do.
For example, unlike GetResponse, there is no CRM capability that allows you to integrate critical data about your clients within your email campaign.
Visit their main website for additional information about Aweber and try out their free plan.
AWeber Integrations
When a specific email marketing software's features (such as autoresponders) are limited, one of the greatest methods to enhance your performance is by using integrations. Businesses could boost the performance of their email marketing platforms by using a broad array of integrations. Furthermore, because today's businesses use a wide range of marketing technologies, such as CRMs as well as blog creation solutions, it is a good idea to invest in email marketing solutions that work well alongside with others.
AWeber integrates with a wide range of other cloud-based products, including website builders for instance WordPress and Wix, CRM platforms like Salesforce, landing page software like Instapage, and more. AWeber's features could be rather complex based on the integrations you select. Some, for example, include a piece of code which you can paste into your website, while others include unique widgets.
AWeber's integrations are extensive, and the website includes a helpful search feature to assist you locate the ones that are best for you.
For example, you could browse possible integrations by categories such as CRM, content management, landing pages, lead generation, as well as memberships.
However, whenever it comes to integrating with other applications, AWeber isn't nearly as smooth and easy as some of the other web-based options, like MailChimp. You shouldn't have too much trouble getting this solutions to operate with some other software as a service (SaaS) programs, although the integrations may not be as comprehensive like you'd see elsewhere.
AWeber Automation
As previously said, there are several things more critical in today's email software than that of the proper automation solution. AWeber does an excellent job of relieving you of some of the burdens associated with email marketing. You could go further than the fundamentals of standard drip campaigns (described above) with sophisticated processes that incorporate if-this-then-that logic.
AWeber allows you to create your own sales as well as marketing flowcharts in which emails and conversations are triggered based on user activities such as email openings, site visits, link clicks, etcetera.
Generally, AWeber's automation options go far beyond than email autoresponders, which is fantastic. There's also the opportunity to gain access to capabilities via AWeber "campaigns."
You could use this to trigger particular user behaviors, such as clickthroughs as well as opens. You can also use particular tags to decide what type of material should be distributed to which consumers by adding them to your segments.
In its "Campaigns" feature set, AWeber has included a slew of latest marketing automations. It isn't as sophisticated as the campaigns you could design using GetResponse, Mailchimp, or perhaps even Klaviyo. AWeber, on the other hand, will ensure that you possess all you require to get a head start on ones email strategy.
Visit their main website for additional information about Aweber and try out their free plan.
AWeber Optimization
You'll know more concerning your consumers and how they react to certain emails you develop on your email marketing strategy.
Making sure you optimise and upgrade your messages on a regular basis is a crucial element of updating your email strategy. AWeber allows you to achieve this in a variety of ways, such as:
- Split Testing in AWeber
Split testing, often known as A/B testing, is among the most straightforward ways to improve and update your optimization approach. A/B testing entails sending different versions of your newsletters to different segments of your email list. You can increase your odds of conversions as well as lead nurturing by tracking what occurs when you alter anything like a CTA or perhaps an email picture.
Most email marketing tools, including AWeber, will have choices for making the most of any A/B testing approach. Although AWeber does not provide the most extensive set of split-testing tools, it does provide sufficient to make some adjustments to your campaigns.
Regarding your broadcast emails, there is a function named "Split Tests" within your dashboard's Messages area. This will enable you to choose who you wish to send your testing emails to, as well as other options. You can really only test three versions at a time, compared to five for GetResponse, but this is still valuable for determining what to do about your emails.
Keep in mind that you shouldn't test too many variations of the split tests to begin with at the same time, since this might make things more complicated.
Furthermore, while AWeber's split testing isn't as comprehensive as GetResponse's, it's far superior to what you'll find on many other email marketing platforms. On Campaign Monitor, for example, you could only use two versions.
Several other email marketing solutions, like MailChimp, keep to the industry norm of three variations at a time.
- Reporting with AWeber
The analytics and reporting is yet another fantastic approach to take ones email marketing plan to the next level. AWeber's email statistics are rather sophisticated. You can track a variety of amazing data, such as open rate, click through rate, as well as email bounce rate.
There's also the opportunity to examine additional valuable data, like email list growth through time, sign-up techniques, and so on. You could also learn where individuals are reading your emails (geographic location) and what prior activities a contact has taken. For example, have they already purchased products from you?
AWeber's reporting capabilities are likely to be more comprehensive than those provided by systems such as Campaign Monitor. Nevertheless, there are undoubtedly better choices available. Klaviyo, for example, offers among the most comprehensive reporting systems on the market currently.
- Data Segmentation in AWeber
Another option for businesses looking to improve their email marketing tactics is to use segmentation. The further you divide your email campaigns data as well as subscribers, the easier it will be to send tailored and customized messages to your target demographic.
Whenever it relates to providing segmentation features, certain systems, such as Campaign Monitor as well as Mailchimp, are perhaps more straightforward – but you could still always learn how to utilize AWeber as you get further.
Nevertheless, one major limitation of AWeber's segmentation functionality is that you cannot send emails to many segments around the same time. This might be an issue if you have numerous groups which need to overlap in order to produce a more targeted marketing approach. You'll also run into problems if you attempt to exclude particular demographics from your marketing initiatives.
The Downsides of AWeber
AWeber has so much more to give in terms of email marketing solutions.
Because of its straightforwardness and history, it is among the most well-respected instruments on the market. While other programs have advanced significantly over time, AWeber's functionality has remained mostly same. This might be an intentional move by AWeber, who intended to make it easy for their clients to get started with marketing. However, certain businesses will require more complex features.
The following are among the most prevalent disadvantages:
- It isn't the most cost-effective option on the market: There are less expensive solutions that may be able to provide you with additional capability for certain tasks, such as automating your marketing efforts. GetResponse, on the other hand, could offer a lot superior option for autoresponder tactics at a lower cost.
- Not everyone of the themes are suitable for use: While AWeber has a large number of templates to select from, it's necessary to keep in mind that quality should take precedence over quantity. Several of the templates will be unappealing to modern businesses.
- AWeber's segmentation features are restricted, making it difficult to divide your campaign lists and exclude certain consumers from broadcasts. If you truly want to improve your personalized email content approach, you may need to switch email providers.
Emailing RSS feeds isn't ideal: If you really want to send RSS emails using AWeber, you'll have to utilize special templates, which aren't precisely the most simple in the world. To begin with, there is no drag-and-drop capabilities for modifying your email messages, and your template selections are rather restricted.
Visit their main website for additional information about Aweber and try out their free plan.
AWeber's Pricing
Those who just want to get started but also explore everything it has to provide can sign up for a 30-day free trial. This is an improvement over the previous $1 trial period, making it considerably more accessible in the marketplace.
Furthermore, this software provides six various payment plans, making it far easier for just about anybody to save money and find the ideal plan for your business.
What are the AWeber price plans available?
- $19 a month — Allows up to 500 subscribers, unlimited emails, automation, segmenting, analytics, customer service, signup forms, integrations, picture hosting, around 6,000 stock pictures, over 700 themes, as well as educational resources are included.
- $29 a month - this package support between 501 and 2,500 subscribers, along with all features in the above plan.
- $49 a month – this package support between 2,501 and 5,000 subscribers, along with all features in the above plan.
- $69 a month - this package support between 5,001 to 10,000 subscribers, along with all features in the above plan.
- $149 a month - this package support between 10,001 to 25,000 members, along with all features in the above plan.
- Request a Quote — for anyone with more than 25,000 subscribers, to get this package, you need to contact the directly to discuss the specificity of this package.
Aweber Customer Service
The enormous amount of materials offered on their website, though, is the main reason I value their help so much. A body of knowledge, for instance, is available for conducting your own study, whereas free live webinars but also video lessons are useful for gaining a more visual understanding of the system. The website always shows the system state, and you may get marketing advice, success stories, infographics, and updates, data, and lessons from their blog.
Overall, AWeber covers almost all of the bases when it comes to customer service.
Visit their main website for additional information about Aweber and try out their free plan.
Alternatives to AWeber to Consider
Finally, while AWeber is a fantastic tool for novices, it is not the best solution for everyone. There are several more tempting options available in the market when you're seeking for more extensive capabilities in everything from automating to reporting.
Let's have a look at the other options.
- SendinBlue
In todays modern email marketing world, SendInBlue is a wonderful and quickly developing tool. SendinBlue is ideal for businesses who wish to enhance their deliverability while also automating their emails. It offers standout services for SMS marketing, IP optimization, and much more.
If you're not sure if SendinBlue is appropriate for you, their free plan is quite a fantastic place to start experimenting. You could send daily up to 300 emails to an unlimited number of contacts, and you could also access a Lite plan just for $25 each month if you want to access more features.
+ SendinBlue's Pros
- SMS marketing as a multi-channel advertising strategy
- Features such as automation and transactional email
- There are a variety of solutions that can help you improve your deliverability.
+ SendinBlue's Cons
- The possibilities for integration are restricted.
- HubSpot
HubSpot just released a free plan of their email service. This is great news since it means you can now integrate the strength of email marketing using HubSpot's robust CRM (see our HubSpot CRM review) to customize your emails for every recipient.
You can rapidly design email messages that represent your brand and seem professional with the drag-and-drop builder. Even if you don't care for design or are short on ideas, you may get started quickly using one of the numerous target-based email templates available.
After you've created the ideal email, you can enter customization tokens which will auto-populate through just about whatever information you have saved in your Customer relationship management (CRM) for every one of your recipients. Personalising your emails increases the number of people who open and click on them.
You can assess and maximize the effect of your outreach by using the built-in A/B testing and statistics.
+ HubSpot's Pros
- You can send up to 2,000 emails every month for free.
- It includes a free CRM and a variety of list segmentation possibilities.
- Personalization features available are quite powerful
- Editor with drag-and-drop functionality
+ HubSpot's Cons
- Automation and A/B testing are paid features
- Klaviyo
Klaviyo is among the most powerful email marketing solutions for businesses looking for cutting-edge reporting as well as list segmentation. Klaviyo was indeed today's go-to option for sophisticated and scientific email marketing tactics, and it's ideal to enable you get the best from your targeting and reporting operations.
Klaviyo also has a variety of easy-to-use, straightforward and incredibly simple drag-and-drop elements and template management capabilities, to ensure that you won't have any trouble getting started with your autoresponders.
+ Klaviyo's Pros
- Outstanding list segmentation
- Very good and Outstanding reporting
+ Klaviyo's Cons
- Data migration is not that simple.
- GetResponse
It's difficult to go wrong with GetResponse when it comes to stunning and engaging email marketing. On the market today, this is among the most prominent and well-respected alternatives for list segmentation, social media marketing, as well as auto responder features. GetResponse could also be integrated with Google Analytics to provide valuable email marketing information.
GetResponse has a variety of unique features, such as customized smartphone applications, QR code generators, and more.
When you're on a tight budget, there are also some reasonably priced choices and now provides a free-forever plan. Check out our GetResponse assessment to learn more.
+ GetResponse's Pros
- A comprehensive and robust set of list automation features
- Landing page builder
- Excellent autoresponders features
+ GetResponse's Cons
- Some of the templates are a little out of date.
MailerLite's Conclusion
Lastly, if you're searching for one of the finest cost-effective email marketing platforms available today, MailerLite is hard to beat. MailerLite is indeed a straightforward and immersive option for newsletters and autoresponders that is among the more recent entrants to the market. There are a variety of powerful tools accessible, as well as a plan that is forever free. That implies you can use a variety of functions for free without having to pay anything.
MailerLite is a fantastic option for small businesses who have very limited money to spend on a email marketing tool. It's adaptable, well-designed, and ideal for those new to email autoresponders. It isn't, nevertheless, the most sophisticated tool available on the market.
+ MailerLite's Pros
- Options for those on a budget and those who are looking for a free plan
- Interface is quite simple and straightforward to utilize
- A wide selection of features is available.
+ MailerLite's Cons
- In terms of analytics, it's not very good.
- Email templates available are limited.
Conclusion of the Aweber Review
Although AWeber used to be held back by a weird paid trial and a strange price structure, it's apparent that the firm heard the different users complain and has tried to address these issues. After all the improvement made by AWeber, it's a great, powerful and efficient email marketing option for anyone with an online store, in my humble opinion.
AWeber merits considerable amount of attention from all ecommerce businesses, and the free plan just takes a few minutes to have a sense of what the platform has to offer.
By clicking here, access to Aweber free plan.
Try AWeber for free now and receive access to all of the tools you need to expand your email list, engage your audience, and improve sales. There is no credit card necessary.
If you have additional comments or questions regarding this AWeber assessment, please leave them in the comments area below.
AWeber's FAQ
- Is AWeber a service that sends emails?
AWeber is a small company email marketing services company with over 100,000 customers worldwide. You may have arrived here by receiving a message from some of their customers or by filling out a form made utilizing our service.
- What's the difference between AWeber and Mailchimp?
While AWeber's dashboards are basic and easy to use, Mailchimp's premium subscriptions provide more complex features that may be beneficial for some teams. In instance, Mailchimp's Standard and Premium subscriptions provide detailed reporting, autoresponder settings, send-time optimization, and a better RSS to email feature.
- Is AWeber available for free?
AWeber Free is a powerfully easy email marketing platform that allows you to develop your business for free. There is no need to use a credit card. There is no time limit.
- How can I deactivate my AWeber account?
Cancellation from your account : Click on your username in the lower left corner of your AWeber account when signed in. Choose My Account from the drop down option that displays. Click Billing on the left side of the screen. You'll want to select the "Close my account" option below your invoice details. Jun
- What is AWeber autoresponder, and how does it work?
An autoresponder (also known as an autoresponse) is an email message delivered to a person who has requested information. AWeber allows you to quickly build and manage autoresponders, allowing you to contact with people who have requested information from you.
- Are there any automations in AWeber?
Begin automating your email marketing today. You'll have everything you need to build automated email campaigns utilizing AWeber. We've even got pre-built email marketing campaigns for you. Check out these pre-written ads to save time and promote your brand 24 hours a day, seven days a week.
- Is AWeber compatible with workflows?
AWeber: AWeber lacks a functionality similar to Drip's workflows. AWeber allows you to create email Campaigns, which are ideal for automatically delivering emails to individuals at preset time intervals and then tagging them based on how they interact with the Campaign.
- What exactly are AWeber campaigns?
AWeber's Campaigns platform is a sophisticated but easy email automation tool. You could use Campaigns to send the appropriate message to the appropriate people at the appropriate time. In the Campaign Editor, create your campaign by utilizing the following Actions: Trigger, Send a Message, Wait, and Apply Tag.
- What makes AWeber and Mailchimp so different?
Both AWeber and Mailchimp are good email marketing platforms. AWeber has numerous templates and tries to make its procedures as simple as possible for newcomers. Mailchimp, on the other hand, provides additional choices for reporting and email design.
- In AWeber, how can I put up automatic emails?
Establishing email automation might be just as simple as sending a welcome email. If you wrote the welcome email copy previously, copy it and paste it into a new email draft. Then, on your email list, make it the first follow-up. Today is the day to generate your automatic welcome email.
Visit their main website for additional information about Aweber and try out their free plan.
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