Leadpages is a well-known landing page designer for small to medium-sized enterprises. Leadpages bills itself as the “most efficient, inexpensive way for small companies to engage with an audience, gather leads, and close sales,” and aims to make it simple to create landing pages, pop-ups, and warning bars.
To be fair, Leadpages sounds a lot like any other landing page creator on the market. So, in this analysis, we'll look at where the platform shines and where it falls short in comparison to the other resources you have at your disposal.
Leadpages Pros and Cons
Before we venture through how much Leadpages can cost you and what you can do about it, let's have a peek at the platform's pros and cons.
These are focused on our interactions with other sites such as Unbounce and Instapage.
Pros of Leadpages
- Affordable price
- Simple to use
- Landing pages quick to build
- Possibility to sort templates based on the best transfer rate.
- Great option for integration
- There are no traffic limits.
Leadpages Cons
- There is no business solution.
- Customization is absent.
- Drag-and-drop builder is slow.
- A/B checking is limited on the Basic plan.
- Form options are limited
Essentially, you get a plethora of landing page models, and Leadpages is basically very user-friendly. Unfortunately, the consistency of these templates may not match that of Unbounce and Instapage, but this would not be a concern if Leadpages permitted you to customize the basic templates more extensively.
Unfortunately, this is not the case, and you must use Leadpages' drag-and-drop creator to achieve extremely customizable performance. This may not be a big issue in and of itself, but the builder is very slow, which detracts from an otherwise simple platform.
However, there are some nice features in there, such as the ability to sort templates by conversion rate (based on Leadpages data) and the optional pop-ups and warning bars.
What is the price of Leadpages?
Leadpages provides three packages: Regular for start-ups, Pro for growing companies, and Advanced for agencies. There is no alternative for enterprise brands, but this platform is not intended for larger companies.
Leapages provides three different pricing options, allowing you to pay weekly, yearly, or on a two-year basis, with each plan having a lower comparable price rate.
When opposed to Unbounce (plans start at $79/mo) and Instapage (plans start at $99/mo), Leapages specifically aims to have a more economical solution for smaller companies.
Here is what you get for your dollars.
Leadpages Standard
- Pages, traffic, and leads are all limitless.
- Pop-ups are limitless.
- Warning Bars indefinitely
- Connect to Free Hosting 200+ Free Templates in 1 Domain (Mobile-Responsive)
- When opposed to Unbounce (plans start at $79/mo) and Instapage (plans start at $99/mo), Leapages specifically aims to have a more economical solution for smaller companies.
- Here is what you get for your dollars.
Leadpages Pro
- All of the standard features
- Online Payments and Sales
- Unrestricted A & B A/B Testing
- Links to Email Triggers
- 10 Text-to-Opt-In Promotions
- Discounts with affiliate businesses
Leadpages Advanced
- Both Regular and Pro features are included.
- In-depth Integrations
- 5 Subaccounts for Free
- 50 More Opt-in Text Campaigns
- 1-on-1 Quick Start Consultation
- Digital Leadpages Workshops
Leadpages loads a variety of features into its website at a fair price. The only concern I have is that the Basic edition does not provide unrestricted A/B checking, considering the fact that you can build an unlimited number of landing pages.
Yes, the company has to distinguish its services, but reserving this critical element for its more costly plans effectively negates the company's price advantage over Unbounce and Instapage.
One big benefit Leadpages has over the market is that there are no traffic limitations, regardless of which version you choose. Unbounce, for example, restricts you to 500,000 unique users each month and allows you to switch to the business version for something more.
Leadpages does not have this drawback, which is nice if the blog receives a lot of traffic. In reality, however, very few of the small companies that Leadpages is targeting can produce more than 500,000 unique visitors each month.
What will Leadpages do for you?
Leadpages has three main products that you can use as much as you like on all versions of the platform: Lead Pages (landing pages), Pop-Ups, and Warning Bars.
Lead pages
Of course, Leadpages' primary role is a landing page designer, and whether you've ever used a tool like this or a theme-based CMS like WordPress, you'll be familiar with the overall process.
Essentially, you choose your template, add your stuff, and you're ready to go. Leadpages also has a wide library of models to select from. However, quantity does not necessarily imply consistency, and Leadpages' templates have always seemed behind the likes of Unbounce and Instapage – until recently, that is.
Leadpages still has some catching up to do in my opinion, but the template designs have certainly changed in recent years.
Unfortunately, when you use a regular design, the customization choices are severely limited, which is where Leadpages' drag-and-drop builder makes an interesting addition to the framework.
However, when I tested it myself, I found the web app to be slow, which is not what you expect from a platform intended to make things simpler.
Pop-Ups (are temporary installations that occur in public spaces)
Following that, we have Leadpages' Pop-Ups items, which you can use on your landing pages as well as every other page on your website.
These are exit-intent pop-ups that appear anytime a user appears to be about to abandon the website. The aim is to grab leads from traffic that would otherwise pass you by.
Leadpages makes it extremely simple to set these up, and you won't need to write any code. Unbounce also has a product that helps you to create exit-intent pop-ups without coding, but this functionality is not available with Instapage.
Bars of Alarm
Warning Bars on Leadpages help you to connect with consumers without messing with their experience in the same way as full-page pop-ups do. They are a mobile-friendly technique that offers a quick method for applying CTAs to pages that would not otherwise produce leads.
Again, Leadpages makes it extremely simple to set these up, and you won't have to mess with any coding or plugins to use Alert Bars. When combined with exit-intent popups, these will significantly improve the landing page conversion rates.
How does Leadpages stack up against the competition?
Leadpages gets off to a good start with reasonable prices, solid functionality, and a good range of landing page templates – an enticing proposition as compared to competitors such as Unbounce and Instapage.
Unfortunately, if you start using other landing page builders, Leadpages easily falls behind.
There are many explanations for this.
Unbounce vs. Leadpages
Unbounce is more costly than Leadpages, but you get unrestricted A/B checking for any iteration of the app, as well as a plethora of optimisation tools.
Dynamic text replacement is an especially useful technique.
Unbounce's website builder is also fantastic, making it quick and convenient to create and configure landing pages. This is one place where Leadpages really disappoints, and it's difficult to forgive in a landing page network.
Another factor that ruled Leadpages out for us was its restricted form choices. To be fair, Unbounce's built-in form choices were also missing for us, but you can insert forms on Unbounce websites, enabling us to put our highly customized Leadformly forms on every landing page we build.
We won't be able to do this with Leadpages.
Instapage vs. Leadpages
On its simple "Heart" package, Instapage also offers unrestricted A/B checking, and its landing page creator is definitely the best I've used so far.
The heatmapping tool is one of Instapage's standout features. This is an indispensable landing page optimization feature, and you'll need to combine Leadpages or Unbounce with a third-party site, such as Hotjar, to use it.
Our Hotjar analysis can be found here.
Conclusion
Leadpages' mission is to provide a landing page builder for small companies, and its pricing strategy appears to be fair at first glance. However, there are a few problems that must be tackled. If it makes A/B research entirely available on all versions of its platform, the low costs of its Standard package would become a true advantage.
At this point, you essentially have to pay for the Pro edition, which is comparable to Instapage rates.
The other two problems I have are a lack of customisation choices on Leadpages models, which makes matching the branding and style of current websites challenging. Then there's the page maker, which might have fixed those customisation problems if it hadn't been too slow.
What is the final word? If a few main problems are resolved, Leadpages may be a perfect choice for smaller companies.
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